The UK Beef Extension Group developed a new electronic platform to improve the access to information of beef cattle producers. This new electronic platform is called Stocket. Stocket has three components; Learn, Connect, Manage. The Learn module connects users to an educational database from UK Extension. Content created by UK Extension is pushed to the system and users have instant and easy access to this content. Connect is a unique social media platform strictly for use by Stocket members. The Manage module enable easy input and report generation for production data. Animal and forage data can be collected quickly with minimal effort. All reports can be generated with only 4 button pushes and within 30 seconds. 

Currently, Stocket has over 700 users and we are looking to expand the number of users in Kentucky. Also, we are looking to launch in Tennessee. Data from the UK Beef IRM Farm Program indicates that producers can generate approximately 30% more revenue if they manage their operations according to production data.