Local farmers, proficient in cultivation and farm management, often face significant challenges when it comes to marketing and selling their products at farmers markets. The skills required for effective salesmanship and customer engagement at these markets are quite distinct from those needed in farming. As a result, many farmers find themselves unprepared to effectively attract and retain customers in these settings. This lack of marketing prowess can lead to missed opportunities for maximizing revenue, as farmers struggle to differentiate their products from those of competitors and to convey the quality and uniqueness of their offerings. Without these essential marketing and sales skills, local farmers may not fully capitalize on the potential of farmers markets to boost their income and expand their business reach.

On April 26, 2024, Owen County Agriculture and Natural Resource Agent Kendal Bowman led a successful educational program titled "Farmers Market Display & Signage." The event attracted 20 attendees and reached an additional 214 people via Facebook. Expert members from the University of Kentucky Center for Crop Diversification conducted a hands-on lesson, demonstrating how strategic decisions about the placement of produce, the color of tablecloths, the height of displays, and the vendor's personal appearance can significantly affect sales at farmers markets. Although primarily targeting local farmers market vendors, the program also drew participants seeking points for their County Agriculture Improvement Program (CAIP) Cost Share applications. Attendee feedback was overwhelmingly positive, with local farmer Mike Cobb expressing that the insights gained would be beneficial if he chose to sell at markets. Daryoush Marefat appreciated the learning opportunity, and Wendell Danner, a newcomer to the market this year, has already applied these strategies to enhance his sales, showcasing the practical impact and immediate benefits of the program.