Success StoryUtilizing YouTube to Expand Reach
Utilizing YouTube to Expand Reach
Author: Joanna Coles
Planning Unit: Warren County CES
Major Program: Farm Management, Economics and Policy
Plan of Work: Ag Awareness, Marketing & Leadership 2024
Outcome: Initial Outcome
Maximizing the reach of the educational content we create is essential for reaching diverse audiences and being relevant in the social and educational space. YouTube offers a platform to reach a wider audience while increasing awareness of the Cooperative Extension Service by providing weekly educational videos produced in our office. Warren County Agriculture YouTube Channel has 1780 subscribers. The global reach of Warren County Agriculture includes views from 25 other countries besides the United States. In the last 90 days, the channel views reached Canada, the United Kingdom, India, Australia, South Africa, Ireland, the Philippines, Indonesia, Myanmar (Burma), Cambodia, and Nigeria.
In the 2023-24 program year, the channel had over 116,000 views and added 74 educational videos. Social Media Bluebook values each video at an industry average of $4.42, and with 910 educational videos, the channel has a value of over $4000. The Warren County Extension Office receives many follow-up calls and emails about the content on the YouTube Channel.
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