Success Story2024 Small Farm Marketing innovations and marketing.
2024 Small Farm Marketing innovations and marketing.
Author: Evan Tate
Planning Unit: Hancock County CES
Major Program: Community Vitality and Leadership - ANR
Plan of Work: Dealing with Market Fluctuations
Outcome: Intermediate Outcome
Small farms who raise niche crops and small scale produce are often at a disadvantage when marketing their products on a regional scale. Additionally, small operations often do not have the facilities to further process crops toward a market ready value added convenience item to further drive sales and profitability.
The Hancock Co Cooperative Extension Service has invested significant time in gathering resources for small farm operations so that these entities could move further toward sustainability. Working alongside the Kentucky Department of Agriculture, KCARD, Kentucky State University, The Food Connection, Local Food Banks and local government entities, business models were able to expand and to increase demand and thus further increasing production. Furthermore, additional facilities have been installed in the county to be further utilized for other commodities that might diversify farm income even further.
Experiences in this process yielded great knowledge as well as several contacts so that this process can be scaled and implemented on other small farms who specialize in producing niche crops and vegetables. This program allows small farm operations to compete in a larger market space.
Producers have been able to utilize the available resources to make significant investments to be able to further process locally grown produce so that they can ad value to their crops. These products are available for sale in the summer of 2024.
Stories by Evan Tate
2024 Small Farm Marketing innovations and marketing.
Small farms who raise niche crops and small scale produce are often at a disadvantage when marketing... Read More
2024 Annies Project Program
The problemThe educational program responseThe local Breckinridge, Grayson and Hancock County areas ... Read More
Stories by Hancock County CES
![3 Day Cooking Camp](/core/Image/crop/300/200/c4e454c0174bd181ef65abdee47a5e796df1b511.jpg)
3 Day Cooking Camp
Learning to cook is an essential life skill everyone should strive to develop at some point in their... Read More
4-H Culinary Arts Club Member Discovers a Spark and Now is an Entrepreneur and Professional Baker
4-H offers many opportunities for youth to explore and discover their sparks. High quality 4-H progr... Read More
Stories by Community Vitality and Leadership - ANR
![Sausage-Making Workshop](/core/Image/crop/300/200/b7134af109d40ea19278e2f433360cc9c149ef9e.png)
Sausage-Making Workshop
To help the Cooperative Extension Service reach new audiences, the ANR Agent developed a hands-on ed... Read More
![Farmer Heart 2 Heart: Cultivating Healthy Hearts in Our Farming Community](/core/Image/crop/300/200/4dad30058fe99d0ae3bcf651388535b4b8e516d3.jpg)
Farmer Heart 2 Heart: Cultivating Healthy Hearts in Our Farming Community
In the middle of National Heart Health Month, amidst the bustling atmosphere of an annual farm machi... Read More
© 2024 University of Kentucky, Martin-Gatton College of Agriculture, Food and Environment