In today’s world, media outlets such as podcasts and social media are one of the best ways to reach clientele with educational resources and information. With these media sources you can be creative, flexible, and really accomplish your goals while reaching people that you may not normally reach with traditional marketing methods.

With the growing demand for podcasts, agents from Allen, Monroe and Hart counties teamed up to present a new podcast to clientele called “Digging Up Ag Podcast”. The Digging Up Ag Podcast has been a game changer for local clientele as well as folks nationwide. In this podcast series the agents meet twice per month to record podcast segments. This laid back, educational podcast consists of timely agriculture topics from home vegetable gardening to commercial cattle producers and more.  The podcast sometimes has guests including the Kentucky Commissioner of Agriculture, UK specialist and other Agriculture and Natural Resource Extension Agents.     

With these new methods of extending our research-based information to stakeholders in Allen, Monroe and Hart counties as well as people all across the country, we can honestly say that we are doing our very best work and providing people with important information that they otherwise wouldn’t receive. The podcast reaches over 1,600 potential clients just shared through email blast, personal and extension social media pages. The sky is the limit, and the goal is to continue to grow the podcast platform larger each year.