Success StoryTaylor County Farmers’ Market Summer Bash
Taylor County Farmers’ Market Summer Bash
Author: Kara Back-Campbell
Planning Unit: Taylor County CES
Major Program: Horticulture, Commercial
Plan of Work: Commercial and Homeowner Horticulture Education
Outcome: Initial Outcome
The Taylor County Farmers’ Market has struggled for several years in customer attendance. The horticulture agent has implemented several events and programs throughout the season to attract more customers.
One of the events that was new for the season was a summer bash. It consisted of various activities for kids and families such as: 4th of July crafts, planting activities, and free food samples.
As a result of the summer bash, the Taylor County Farmers’ market saw a customer count of one hundred twenty-seven customers for that day. The market vendors also saw an increase of sales for that day as well. One vendor reported over four hundred dollars in sales. The horticulture agent will collaborate with the market to hold a summer bash at the market again next season too.
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