Success StorySuccessful Farm Market and Event Venue



Successful Farm Market and Event Venue

Author: Gary Hamilton

Planning Unit: Montgomery County CES

Major Program: Small Farm Diversification

Plan of Work: Production and Economic Challenges Facing Crop Producers

Outcome: Long-Term Outcome

Two years ago this agent was contacted by a young couple requesting assistance in starting farm market or roadside stand. They had a plan to renovate an existing tobacco barn into a storefront for their market. The barn was located on a busy state highway and was an ideal location for such a business. They requested help in designing the market layout and for help in determining the size and type of coolers needed. An on site visit was arranged where 2 specialist from the UK Horticulture Department came and looked over the facility and made recommendations on a floorplan for the market and the size and type of coolers needed. Also, two visits to two other successful farm markets were arranged by the agent. The couple and agent visited these markets where many good marketing ideas where learned as well as knowledge of the types and quantities of product needed throughout the season. Today this market has grown into a very successful business. The couple markets seasonal produce, cut flowers and hanging baskets as well as jams, jellies, meats and other Kentucky Proud products. They are also serving as an event venue. Hundreds of customers visit the market daily. A lot of hard work and planning went into making this business a success and this agent is pleased that Extension helped to play a small role in the beginning.






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