Beef producers put a lot of effort into raising, breeding, and feeding cattle. These producers must also have a strategy for selling these cattle.  For those producers who do not have a clear direction and goals for marketing their cattle there may be lost income opportunities. Local cattlemen indicated that they wish to have a program aimed at developing and maintaining a marketing plan. 

The Kenton County Extension office offered a Beef Marketing class in early September.   Working with Ag Economist Specialist, the program offered current trends and management strategies to help farmers as they develop their marketing plans. For some producers this plan can be simple and for some it can be complex depending on their situation. 

On a followup to the class nearly all of the participants indicated that they had learned a management strategy that they were ready to immediately implement on their farm.  Two cattle farms from Kenton County indicated that they are now going to reassess their freezer beef pricing strategy because their pricing structure was not as profitable as it should be.  One cow calf operator from Kenton County is now considering adding heifers to his herd because he had been calculating his input costs incorrectly.