Author: Brett Wolff
Planning Unit: Agr Economics
Major Program: Agriculture and Extension Leadership Development
Outcome: Initial Outcome
To give agriculture outreach providers an overview of key considerations for supporting clients through Farm Succession planning and to establish a network of experts in this area to conduct future trainings.
The SARE team conducted a 5-part, 7-speaker virtual training series on Farm Succession specifically tailored to the needs and interests of agricultural outreach professionals. The series included:
Session 2--Dr. David Marrison: Communication in transition planning--Recording Available Here
Session 3--Kevin Ferguson: Transitioning management of the business--Recording Available Here
Session 4--Dr. David Kohl: Bigger Picture: Farm and economic outlook--Recording Available Here
Given the time constraints of agricultural professionals, we elected to host these virtual trainings as a “Lunch and Learn” opportunity. It was hosted during the lunch hour in the Eastern Time zone (Kentucky includes both Eastern and Central).
A total of 47 unique professionals from 11 organizations across Kentucky registered for the course. 23 unique professionals attended the series live with an average of 11 (range 8-16) attending the individual presentations. The series videos have been viewed a total of 242 times since recordings were posted.
We collected a total of 30 evaluations (we collected responses from those watching afterward and watching live). We asked participants about their learning outcomes and their planned behavioral outcomes as a result of participating in the series. Results indicated below as a percentage of respondents.
Learning Outcomes | % "yes" |
I feel more confident in my general knowledge related to estate planning and farm succession/transition management. | 30% |
I feel more confident in my ability to set future estate planning and farm succession/transition management goals. | 15% |
I learned ways to support producers in managing current farm transition issues facing my clients. | 35% |
I can more effectively advise on farm transition strategies for my clients. | 10% |
I better understand farm transition tools (Power of Attorney, trust, wills, advance directives, insurance, etc.). | 20% |
I better understand wills and the probate process. | 5% |
I have a better understanding of heirs property. | 60% |
Offer farm transition programming in my county. | 40% |
Behavioral Outcomes | % yes |
Follow up with at least one specific client who is currently navigating farm transition. | 20% |
Create a newsletter article, social media post, or similar communication about farm transition. | 45% |
Contact one of the speakers today for more information about farm transition and succession planning. | 20% |
In addition to the training outcomes, the project also helped to establish new relationships between extension faculty and subject matter experts who will continue leading future educational and support efforts in farm succession. We relied heavily on the networks of project co-leader Dr. Steve Isaacs to strategize speakers and plan out the series. The other project co-leader, Dr. Nichole Huff brought her own network and expertise to the project, and the new relationships established within this “network of networks” parties are one of the key outputs of the project. Already within a few months of the project end, a small group of Kentucky-focused ag professionals—coordinated by Dr. Huff and Dr. Becky Smith (speaker)—met virtually to discuss key issues on this matter. Given that multiple project participants voiced a desire for more intensive “how-to” trainings in the future, this network will be crucial.
From Dr. Steve Isaacs:
The webinar series on succession planning was an excellent example of leveraging a professional career network. Decades of work with capable professionals like Dave Kohl, Kevin Ferguson, and David Marrison made it easy and natural to call on their substantial expertise in the areas of succession planning. Each are nationally recognized authorities and brought a unique perspective to the webinars. They may have said some of the same things I would have said, but their reputations and “out-of-state” credentials gave a special level of credibility to the series.
From Dr. Nichole Huff:
The Farm Succession Professional Development Webinar Series demonstrated how different units within Kentucky Cooperative Extension can come together to expand our reach across the state. The collaboration between Agriculture and Natural Resources (ANR) and Family and Consumer Sciences (FCS) allowed us to extend our scope to include topics such as estate planning and heirs’ property, and introduce new-to-Kentucky speakers like Dr. Becky Smith with Mississippi State Cooperative Extension. Maybe most importantly, the series sparked conversations about continued interdisciplinary collaborations with internal and external stakeholders to identify and address gaps in programming. I see the series acting as a catalyst to spark future ideas and action!
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