In 2020, I began partnering with colleagues at Mississippi State University and the University of Arkansas to produce a weekly cattle market update / analysis entitled Cattle Market Notes Weekly. This publication includes a relatively short article focused on a cattle-related marketing or management topic each week, along with related graphics, price tables, and the most recent drought monitor. The three of us write articles on a rotating basis such that each of us writes once every three weeks. Through this collaboration, I write a cattle market article every three weeks, but my clientele receive an article on a weekly basis.  

Through promoting this publication at Extension programs and through social media, the direct reach has more than doubled over the last two years. Cattle Market Notes weekly now goes out directly to over 1,500 email addresses, which includes a large number of listserves and individuals who forward the publication out to their team members. Perhaps the best indicator of the impact of Cattle Market Notes Weekly is how much it has been utilized by other outlets. For example, the Ohio Beef Newsletter goes out to 5,100 individuals in Ohio and includes each article that is written. Farm Progress, Beef Magazine, and Feedlot Magazine also pick up most of these articles and run them in their online issues. While there is no way to know how many people these outlets reach, each would likely be tens, of thousands, of individuals.