Success Story2023 Increasing Marketing Independence for Small Farms



2023 Increasing Marketing Independence for Small Farms

Author: Evan Tate

Planning Unit: Hancock County CES

Major Program: Economic Development and Workforce Preparation - ANR

Plan of Work: Healthy Lifestyle Choices in the Kitchen, the Home, and Rural Living

Outcome: Initial Outcome

Small farms who raise niche crops and small scale produce are often at a disadvantage when marketing their products on a regional scale. Additionally, small operations often do not have the facilities to further process crops toward a market ready value added convenience item to further drive sales and profitablility.

The Hancock Co Cooperative Extension Service has invested significant time in gathering resources for small farm operations so that these entities could move further toward sustainability. Working alongside the Kentucky Department of Agriculture, KCARD, Kentucky State University, The Food Connection, Local Food Banks and local government entities, business models were able to expand and to increase demand and thus further increasing production. Furthermore, additional facilities have been installed in the county to be further utilized for other commodities that might diversify farm income even further.

Experiences in this process yielded great knowledge as well as several contacts so that this process can be scaled and implemented on other small farms who specialize in producing niche crops and vegetables. This program allows small farm operations to compete in a larger market space.






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