In March, the SDBII team hosted a digital marketing training with Amanda Kelly (SKED) and Sarah Cornelisse (Penn State.) We had a large number of registrants and attendees. Our guest speakers spoke on the importance of digital marketing and how to implement tools into producers' everyday lives. The goal of this training was to help show individuals that digital marketing can be as easy as they want it to be. Sometimes Social Media can be seen as this large task, however, the goal was for us to help show that you can make it as simple or as intricate as you would like. 

The tools that were given to participants will be able to help them get started and continue on their digital marketing journey. Digital marketing is a rapidly evolving field with new tools, techniques, and platforms emerging regularly. By offering this training we were able to help individuals acquire new skills to stay up to date with the latest trends in technology as well as offer advice on how to get started. This training empowered the participants to begin to develop different digital marketing plans and ways to implement these tools into their regular marketing activities.