In the midst of the COVID-19 pandemic, retail beef prices increased 18.7%. As a result, consumers began buying directly from producers. The annual Logan County 4-H & FFA Youth Market Steer Show, Sale, & Carcass Contest and the Logan County Youth Hog Show & Sale, continue to serve as leading examples of local direct to consumer beef and pork sales as well as great avenues for consumer education on the value of the meat they are purchasing.

The programs teach the full cycle of livestock production, responsibility of caring for and managing animals, animal nutrition, showmanship, and carcass quality. 53 Youth exhibitors from 3 to 21 years old invest countless hours in the raising of their livestock for the programs, learning valuable lessons every step of the way. The 23 Junior Cattlemen exhibited 32 steers averaging 1223 pounds on show day with an average sell price of $3.97 per pound. The 30 Junior Pork Producers exhibited 30 market hogs that sold at the average of $9.33 per pound.

In the final component of the beef program, the Carcass Contest, the participants are able to see how their production decisions impact the quality of the meat by how it grades. The meat from both programs is locally marketed and sold to community members, highlighting the health and financial benefits of locally raised beef and pork. One local bank purchased 4 hogs to donate directly back to the community through a partnership with local service organizations in efforts to feed local families in need. This act of service encouraged other community members to do the same. With their commitment to both programs, community members invested $247,859.78 in the youth of Logan County.