Success StoryEnhancing engagement through marketing



Enhancing engagement through marketing

Author: Melinda McCulley

Planning Unit: Family and Consumer Sciences

Major Program: Build Engaged and Empowered Communities – General

Outcome: Initial Outcome

During FY22 Family and Consumer Sciences Extension continued to maintain community engagement of our clientele to ensure that they were informed and active members who were contributing to their own well-being.  

Through interactive, online programming efforts FCS Extension reached nearly 700,000 people this year.  Not only were some of these people exposed to extension programming for the first time, but they received relevant, research-based education that was important for their families.

Clientele accessed our content through social media for a variety of educational experiences.  From regular social media posts and stories to virtual Book Clubs and learning sessions, to podcasts and online “classroom” opportunities.  FCS Extension is reaching someone in every single Kentucky county.

The Talking FACS podcast continues to serve as another resource for an audience that might not typically utilize our programs.  Through the podcast our specialists are able to “hook” clientele with relevant information and send them to the county office for more in-depth materials.  The spin-off podcasts presented in partnership with Markey Cancer Center (Cancer Conversations on Talking FACS) and the UK College of Dentistry (KY Smiles on Talking FACS) provide another avenue for sharing content specific to our Kentucky audience that can impact their lives upon listening.

The success of these efforts is dependent on effective marketing efforts to encourage and sustain engagement both on the state and county levels.  As we have created a reliable brand, clientele know that our programs will provide research-based information that they can trust.






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