Success StoryFarmer's Market
Farmer's Market
Author: Robert Kirby
Planning Unit: Knox County CES
Major Program: Horticulture, Commercial
Plan of Work: New opportunities for agriculture in Knox County
Outcome: Initial Outcome
By following the CDC, KDA and local health department guidelines, the Knox County Farmer's Market started their 9th successful year. The Knox County Farmer's Market outdoor season began Thursday, April 21 through November 11, 2021. On average during peak season we had roughly 300 customers per week. During the beginning and end of the season, Knox Farmer's Market averaged 75-100 customers a week. Individual vendor revenues ranged from $100 to $1,500 per week. Estimated market revenue for the season is $22,000. Farmer's Market Tracks reports for the season that include only SNAP, WIC, Senior and Credit/Debit cards was $3,910 for 508 customers participating in those programs. The Knox County Farmer's Market had the fifth highest redemption rate among state counties on its DD incentive program with a rate of 92.14%. On average during peak season the market had 8 to 10 vendors at each market including two new vendors.
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