Success StoryBeer Garden(ing)



Beer Garden(ing)

Author: Kelly Jackson

Planning Unit: Christian County CES

Major Program: Horticulture, Consumer and Home

Plan of Work: Endorsing Environmental Stewardship and Promoting Green Living

Outcome: Initial Outcome

One positive outcome of the pandemic was an increased gardening interest with younger audiences. This was initially thought to be short-lived while people were isolated at home. As businesses reopened and people returned to work, the interest in gardening remained. It can be difficult to reach audiences who aren't familiar with 4-H or other Extension programs. To appeal to a new, younger audience the Extension office partnered with the Master Gardeners and the Hopkinsville Brewing Company to offer a “Beer Garden(ing)” series. Three programs were taught by Master Gardeners and the Horticulture agent over a three-month period at the brewery.  An average of 40 attendees attended each session most of whom were new Extension contacts. This audience also receives a mobile newsletter (Hello Garden) focused on solving garden problems. The mailing list is also used to invite them to other Extension learning opportunities. A fall “Beer Garden(ing) series is planned for 2022.






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