Success StoryFarmers' Market



Farmers' Market

Author: Roger Mollette

Planning Unit: Martin County CES

Major Program: Horticulture, Commercial

Plan of Work: Home and Commercial Horticulture

Outcome: Long-Term Outcome

Martin County has 12,500 residents while 37% live below poverty level with a median income of only $22,497.00. Residents of the county have a need for fresh fruits and vegetables at an affordable price.

Due to the COVID-19 pandemic this year's Farmers' Market was a challenge.  All produce had to be packaged separately, masks worn and social distancing practiced.

The Martin County Farmers Market participated in the POP Program(Power of Produce) during National Farmers Market week, August 2-6, 2021.  We had fun games and educational activities for the POP Club kids with over 300 attending the three day event. Over $1,500.00 in POP bucks was distributed to purchase fresh fruit and vegetables.

 The Martin County Extension Service worked cooperatively with the Kentucky Department of Agriculture, Martin County Health Department and Martin County Senior Citizens Center to distribute WIC vouchers to 150 WIC recipients and Senior vouchers to 80 Senior Citizens. These vouchers could be redeemed for fresh, locally grown fruits and vegetables only at the Farmers’ Market. Healthy recipes, cooking and canning demonstrations were offered during the season to promote consumption of fresh fruits and vegetables.

 Senior voucher redemption rate over 94% this year proves we are helping low income families afford fresh produce.






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