Success StoryPartnership leads to dollars for farmers market vendors
Partnership leads to dollars for farmers market vendors
Author: Heather Graham
Planning Unit: Wolfe County CES
Major Program: Local Food Systems
Plan of Work: Agriculture Production, Diversification, & Sustainability
Outcome: Initial Outcome
The Wolfe Co. ANR agent secured $500 from the Wolfe County Farm Bureau for "Market Money." Market Money are vouchers that can be spent at the Wolfe County Farmers Market for local, fresh produce. Each voucher is worth $1 and 10 vouchers were made into a booklet. The ANR agent then partnered with FCS, 4-H, and SNAP to host special days at the WC Farmers Market, "A Day at the Market." On these days, Wolfe County residents could come to the market and obtain their voucher booklet, try SNAP eligible recipes, and engage in various activities (e.g. making their own floral arrangement, painting a market bag with vegetables, making a mini greenhouse) -all provided by the WC Extension Office. The KY River District Health Department was also present on these special market days and provided several resources for clients.
Through this partnership: 500 additional dollars are going to be spent at the Market, new customers came to the market, people learned about the services offered not only through Extension, but also the local Health Department. Customers have expressed on each occasion how much fun they have and that they look forward to the next Day at the Market. Vendors are thankful to have the extra foot traffic at the market which has increased their sales.
Three Day at the Market events have been done so far with one more to finish out the season. This has been a wonderful experience for all involved, and will be repeated next year!
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