Number of vendors reporting increased sales at markets where Plate it
up! Kentucky Proud recipes are tasted or recipe cards distributed
2061.5)
600
Vendors:
Dollar value of vendor-reported increased sales associated with Plate it
up! Kentucky Proud recipes tasted or cards distributed
2061.3)
220
Participants:
Number of individuals who reported an increase in their fruit and/or
vegetable consumption as a result of participating in a Plate it up! Kentucky
Proud program
2061.1)
210
Participants:
Number of individuals more likely to buy a Kentucky fruit or vegetable
as a result of receiving a Plate It Up! Kentucky Proud recipe card or sampling
a recipe
2061.2)
118
Participants:
Number of individuals who indicated that they purchased the fruits and
vegetables featured on the Plate It Up! Kentucky Proud recipe card
Research is clear that a diet rich in fruits and vegetables can help protect against several chronic diseases, such as obesity, type 2 diabetes, heart disease, and some cancers. Nationwide, it is estimated that only 12.2% of adult meet the recommended number of fruits each day and only 9.3% meet recommendations for vegetables (CDC, 2018). Kentucky falls even further below the national averages with only 8.0% of adults meeting daily recommendations for fruits and 6.3% meeting recommendations for