Number of individuals who indicated that they purchased the fruits and
vegetables featured on the Plate It Up! Kentucky Proud recipe card
2061.1)
32
Participants:
Number of individuals more likely to buy a Kentucky fruit or vegetable
as a result of receiving a Plate It Up! Kentucky Proud recipe card or sampling
a recipe
2061.3)
21
Participants:
Number of individuals who reported an increase in their fruit and/or
vegetable consumption as a result of participating in a Plate it up! Kentucky
Proud program
2061.5)
0
Vendors:
Dollar value of vendor-reported increased sales associated with Plate it
up! Kentucky Proud recipes tasted or cards distributed
2061.4)
26
Vendors:
Number of vendors reporting increased sales at markets where Plate it
up! Kentucky Proud recipes are tasted or recipe cards distributed
Obesity, type 2 diabetes, heart disease, and some malignancies are only few of the chronic conditions that may benefit from a diet high in fruits and vegetables. Only 12.2% of American adults eat the daily required quantity of fruit, and only 9.3% fulfill the vegetable recommendation (CDC, 2018). Although 8.0% of adults in the United States eat the recommended amount of fruit each day, just 6.3% of adults in Kentucky do the same (CDC, 2018). In light of these numbers, the Livingston County