Number of individuals who plan to deliberately read labels to distinguish between genetically engineered and non-genetically engineered crops

Number of individuals who plan to select crops/foods based on knowledge of biotechnology

Number of individuals who plan to inform others about agricultural biotechnology

Number of individuals who plan to locate unbiased information on Ag biotechnology

Number of individuals who report being more knowledgeable about biotech foods

Number of individuals who plan to share information on biotech foods with others