Number of vendors reporting increased sales at markets where Plate it
up! Kentucky Proud recipes are tasted or recipe cards distributed
2061.5)
550
Vendors:
Dollar value of vendor-reported increased sales associated with Plate it
up! Kentucky Proud recipes tasted or cards distributed
2061.3)
75
Participants:
Number of individuals who reported an increase in their fruit and/or
vegetable consumption as a result of participating in a Plate it up! Kentucky
Proud program
2061.1)
325
Participants:
Number of individuals more likely to buy a Kentucky fruit or vegetable
as a result of receiving a Plate It Up! Kentucky Proud recipe card or sampling
a recipe
2061.2)
40
Participants:
Number of individuals who indicated that they purchased the fruits and
vegetables featured on the Plate It Up! Kentucky Proud recipe card
