Bath County CES Program Indicators and Success StoriesJul 1, 2017 - Jun 30, 2018





1053 - Commercial Horticulture - Crop Marketing
1053.1) 25

Number of producers who plan to utilize a new method to advertise products as a result of what they learned from Extension

1053.2) 25

Number of producers who utilized a new method to advertise products

1053.3) 30

Number of producers who plan to utilize resources provided by Extension for marketing products

1053.4) 30

Number of producers who actually utilized resources provided by Extension for marketing products

1053.5) 15

Number of producers who plan to explore selling products in other types of markets currently not employed

1053.6) 15

Number of producers who are selling products in other types of markets not currently employed

1053.7) 40

Number of producers who plan to use Facebook, Twitter and other social media to market their business

1053.8) 30

Number of producers who used Facebook, Twitter and other social media to market their business



Success Stories

commercial grower marketing improvment

Author: Robert Amburgey

Major Program: Commercial Horticulture - Crop Marketing

The Bath County Produce auction has been in existence for a number of years.  The original goal was to provide local and regional producers an opportunity to diversify their operations, transition away from tobacco and increase farm revenue.  Even though the market has provided an opportunity to do these things, it has not grown in the past 8 years and has not been able to recruit the buyers needed to establish a wholesale market in the area.  This year, the extension office has w

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