Number of vendors reporting increased sales at markets where Plate it
up! Kentucky Proud recipes are tasted or recipe cards distributed
2061.5)
2000
Vendors:
Dollar value of vendor-reported increased sales associated with Plate it
up! Kentucky Proud recipes tasted or cards distributed
2061.3)
2500
Participants:
Number of individuals who reported an increase in their fruit and/or
vegetable consumption as a result of participating in a Plate it up! Kentucky
Proud program
2061.1)
2500
Participants:
Number of individuals more likely to buy a Kentucky fruit or vegetable
as a result of receiving a Plate It Up! Kentucky Proud recipe card or sampling
a recipe
2061.2)
1789
Participants:
Number of individuals who indicated that they purchased the fruits and
vegetables featured on the Plate It Up! Kentucky Proud recipe card
The Power of Produce program, sponsored by the National Farmers Market Coalition, produced significant results in the fourth year. Grant and donation monies attained through various sources like Humana Insurance Group, Department of Agriculture, Crossroads Elementary, Bath County Middle School, and Owingsville Elementary Youth Service Centers assured sufficient supplies and resources to provide a well-rounded 2021 program. Each session held at the farmers market, the three agents led learni