Vendors:

Number of vendors reporting increased sales at markets where Plate it up! Kentucky Proud recipes are tasted or recipe cards distributed

Participants: 

Number of individuals more likely to buy a Kentucky fruit or vegetable as a result of receiving a Plate It Up! Kentucky Proud recipe card or sampling a recipe

Participants:

Number of individuals who reported an increase in their fruit and/or vegetable consumption as a result of participating in a Plate it up! Kentucky Proud program

Vendors:

Dollar value of vendor-reported increased sales associated with Plate it up! Kentucky Proud recipes tasted or cards distributed

Participants: 

Number of individuals who indicated that they purchased the fruits and vegetables featured on the Plate It Up! Kentucky Proud recipe card