Number of individuals who indicated that they purchased the fruits and
vegetables featured on the Plate It Up! Kentucky Proud recipe card
2061.1)
10
Participants:
Number of individuals more likely to buy a Kentucky fruit or vegetable
as a result of receiving a Plate It Up! Kentucky Proud recipe card or sampling
a recipe
2061.3)
20
Participants:
Number of individuals who reported an increase in their fruit and/or
vegetable consumption as a result of participating in a Plate it up! Kentucky
Proud program
2061.5)
140
Vendors:
Dollar value of vendor-reported increased sales associated with Plate it
up! Kentucky Proud recipes tasted or cards distributed
2061.4)
3
Vendors:
Number of vendors reporting increased sales at markets where Plate it
up! Kentucky Proud recipes are tasted or recipe cards distributed
According to Harvard’s School of Public Health, “A diet rich in vegetables and fruits can lower blood pressure, reduce the risk of heart disease and stroke, prevent some types of cancer, lower risk of eye and digestive problems, and have a positive effect upon blood sugar, which can help keep appetite in check.” Eating more fruits and vegetables could also help lessen the obesity rate, which in Campbell County is 36% (US Census Bureau, 2022).In order to address these iss