Number of individuals who reported an increase in their fruit and/or vegetable consumption
Number of individuals who reported consuming at least 4-6 servings of vegetables per day after participating in Plate It Up! Kentucky Proud activities
Dollar value of vendor-reported increased sales associated with Plate It Up Kentucky Proud recipes tasted or cards distributed
Number of vendors reporting increased sales at markets where Plate It Up Kentucky Proud recipes are tasted or recipe cards distributed
Number of individuals more likely to buy a Kentucky fruit or vegetable as a result of tasting a Plate It Up! Kentucky Proud recipe sample
Number of individuals more likely to buy a Kentucky fruit or vegetable as a result of receiving a Plate It Up! recipe card
Number of individuals who indicated that they purchased the fruits and vegetables featured on the Plate It Up! recipe card
Number of individuals who reported consuming at least 4-6 servings of fruits per day after participating in Plate It Up! Kentucky Proud activities
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