Management and MarketingPlan of Work

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Taylor County CES

Title:
Management and Marketing
MAP:
Enhancing Livestock and Crop Profitability
Agents Involved:
Pat Hardesty
MAJOR PROGRAM 1:
Beef
MAJOR PROGRAM 2:
Grains
MAJOR PROGRAM 3:
Grains
MAJOR PROGRAM 4:
Forages
Situation:

Agriculture producers must continue to improve management/marketing skills to remain profitable and sustain a strong agricultural economy. Beef, dairy, grains and tobacco generate approximately $29 million. With these production systems, protecting the environment is also a responsibility producers are challenged with! With guidance from the Extension Council, the Taylor County Cattlemen’s Association directors and dairy committee, educational programs are planned which highlight management/marketing skills, protecting the environment and providing local foods.


Long-Term Outcomes:

Producers will sustain profitability through enhanced management and marketing skills by the implementation of technology, marketing strategies, BMP’s and management of expenses.


Intermediate Outcomes:

Producers will enhance profitability through the adoption of best management practices and marketing skills while controlling costs.


Initial Outcomes:

Producers will gain knowledge of how new technology improved practices and marketing strategies will enhance profitability.


Evaluation:

Initial Outcome: Producers shall begin to enhance profitability through gained knowledge of improved management and marketing skills

Indicator: Producers are motivated to adopt best management of production and marketing.

Method: Surveys, Observation

Timeline: Throughout the year


Intermediate Outcome: Producers adopt recommended practices that were learned through educational programs.

Indicator: Producers will implement management practices

Method: Surveys, Observation

Timeline: Throughout the year


Long-term Outcome: Producers will improve profitability through enhanced management and marketing skills and adoption of new technology.

Indicator: Profitability is enhanced by using technology, enhanced management and marketing

Method: Ag. statistics, savings, observation

Timeline: Throughout the year

Learning Opportunities:

Audience: Tobacco Producers

Project or Activity: Tri-County Tobacco Meeting

Content or Curriculum:  Fertility, GAP Training, Disease Management

Inputs: Specialists, Agents, Publications

Date: February 2025


Audience: Dairy Producers

Project or Activity: Tri-County Dairy Shortcourse

Content or Curriculum: Nutrition, Calf Barns, Dry Cow Management

Inputs: Specialists, Agents, Publications, Leaders

Date: February-March 2025


Audience: Grain Producers

Project or Activity: Tri-County Grain Meeting

Content or Curriculum: Persistent Weeds, Technology, Farm Bill, GPS, Ag. Apps

Inputs: Specialists, Agents, Publications

Date: December 2024


Audience: Commercial Applicators - Category 1, 10, 12

Project or Activity: Tri-County Pesticide Certification 

Content or Curriculum: Pesticide Safety and Proper Usage

Inputs: Specialists, Agents, Publications

Date: November 2024


Audience: Grain Producers

Project or Activity: Grain Marketing Group

Content or Curriculum: Marketing Strategies

Inputs: Specialists, Agents, Publications, Commodity Challenge

Date: Quarterly throughout the year


Audience: Beef Producers

Project or Activity: Pasture to Plate

Content or Curriculum: Feeding techniques from weaning to finish, carcass evaluation, consumer preference

Inputs: Specialists, Agents, Publications, Leaders

Date: Throughout the year


Audience: Beef Producers

Project or Activity: Taylor County Cattlemen's Association Meetings

Content or Curriculum: Management and Marketing Topics

Inputs: Specialists, Agents, Publications, Leaders

Date: September 2024- April 2025


Audience:  Beef Producers

Project or Activity:  Field Day

Content or Curriculum: Livestock Handling, Feeding, and Equipment

Inputs: Specialists, Agents, Leaders

Date: Summer 2024


Audience:  Goat Producers

Project or Activity:  Goat Production

Content or Curriculum: Management & Marketing Topics

Inputs: Specialists, Agents

Date: February 2025




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