Management and MarketingPlan of Work
Taylor County CES
Title:
Management and Marketing
MAP:
Enhancing Livestock and Crop Profitability
Agents Involved:
Pat Hardesty
MAJOR PROGRAM 1:
Beef
MAJOR PROGRAM 2:
Grains
MAJOR PROGRAM 3:
Grains
MAJOR PROGRAM 4:
Forages
Situation:
Agriculture producers must continue to improve management/marketing skills to remain profitable and sustain a strong agricultural economy. Beef, dairy, grains and tobacco generate approximately $29 million. With these production systems, protecting the environment is also a responsibility producers are challenged with! With guidance from the Extension Council, the Taylor County Cattlemen’s Association directors and dairy committee, educational programs are planned which highlight management/marketing skills, protecting the environment and providing local foods.
Long-Term Outcomes:
Producers will sustain profitability through enhanced management and marketing skills by the implementation of technology, marketing strategies, BMP’s and management of expenses.
Intermediate Outcomes:
Producers will enhance profitability through the adoption of best management practices and marketing skills while controlling costs.
Initial Outcomes:
Producers will gain knowledge of how new technology improved practices and marketing strategies will enhance profitability.
Evaluation:
Initial Outcome: Producers shall begin to enhance profitability through gained knowledge of improved management and marketing skills
Indicator: Producers are motivated to adopt best management of production and marketing.
Method: Surveys, Observation
Timeline: Throughout the year
Intermediate Outcome: Producers adopt recommended practices that were learned through educational programs.
Indicator: Producers will implement management practices
Method: Surveys, Observation
Timeline: Throughout the year
Long-term Outcome: Producers will improve profitability through enhanced management and marketing skills and adoption of new technology.
Indicator: Profitability is enhanced by using technology, enhanced management and marketing
Method: Ag. statistics, savings, observation
Timeline: Throughout the year
Learning Opportunities:
Audience: Tobacco Producers
Project or Activity: Tri-County Tobacco Meeting
Content or Curriculum: Fertility, GAP Training, Disease Management
Inputs: Specialists, Agents, Publications
Date: February 2025
Audience: Dairy Producers
Project or Activity: Tri-County Dairy Shortcourse
Content or Curriculum: Nutrition, Calf Barns, Dry Cow Management
Inputs: Specialists, Agents, Publications, Leaders
Date: February-March 2025
Audience: Grain Producers
Project or Activity: Tri-County Grain Meeting
Content or Curriculum: Persistent Weeds, Technology, Farm Bill, GPS, Ag. Apps
Inputs: Specialists, Agents, Publications
Date: December 2024
Audience: Commercial Applicators - Category 1, 10, 12
Project or Activity: Tri-County Pesticide Certification
Content or Curriculum: Pesticide Safety and Proper Usage
Inputs: Specialists, Agents, Publications
Date: November 2024
Audience: Grain Producers
Project or Activity: Grain Marketing Group
Content or Curriculum: Marketing Strategies
Inputs: Specialists, Agents, Publications, Commodity Challenge
Date: Quarterly throughout the year
Audience: Beef Producers
Project or Activity: Pasture to Plate
Content or Curriculum: Feeding techniques from weaning to finish, carcass evaluation, consumer preference
Inputs: Specialists, Agents, Publications, Leaders
Date: Throughout the year
Audience: Beef Producers
Project or Activity: Taylor County Cattlemen's Association Meetings
Content or Curriculum: Management and Marketing Topics
Inputs: Specialists, Agents, Publications, Leaders
Date: September 2024- April 2025
Audience: Beef Producers
Project or Activity: Field Day
Content or Curriculum: Livestock Handling, Feeding, and Equipment
Inputs: Specialists, Agents, Leaders
Date: Summer 2024
Audience: Goat Producers
Project or Activity: Goat Production
Content or Curriculum: Management & Marketing Topics
Inputs: Specialists, Agents
Date: February 2025
Success Stories
Forages
Author: Patrick Hardesty
Major Program: Forages
As a follow-up to the Hayfield Walk in the fall of 2024, a Pasture and Hayfield Management Meeting was developed in conjunction with the Taylor County Cattlemen’s Association. With approximately 100 in attendance, forage producers learned how to control weeds by cultural, mechanical and chemical methods. New herbicides were highlighted at this meeting. Following the meeting, over one pallet of new herbicide that doesn’t kill clover was ordered. Producers are understanding the i
Full Story
Enhancing Beef Production
Author: Patrick Hardesty
Major Program: Beef
With approximately 12,000 beef cows, beef cattle income ranks second in the county. To improve profits and sustainability, beef educational meetings were conducted in cooperation with the Taylor County Cattlemen’s Association. To promote beef in the county, the Association cooked at the C & S Mission Store customer appreciation, Murakami employee appreciation, Bluegrass Stockyards customer appreciation, Chamber of Commerce luncheon, American Dairy Association District Meetin
Full Story
- Acting Associate Dean & Director — Craig Wood, Ph.D.
- S107 Ag. Science Center North
- Lexington, KY 40546-0091
- +1 (859) 257-4302
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