Beef Production, Marketing, and Other Animal SciencesPlan of Work

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Union County CES

Title:
Beef Production, Marketing, and Other Animal Sciences
MAP:
Agriculture Production, Profit, and Management
Agents Involved:
ANR Agent, 4-H Agent
MAJOR PROGRAM 1:
Beef
MAJOR PROGRAM 2:
Forages
MAJOR PROGRAM 3:
Agriculture
MAJOR PROGRAM 4:
Farm Management, Economics and Policy
Situation:

Beef cattle account for 87.5% of the livestock inventory in Union County according to the 2017 Census of Agriculture by the USDA. Increased input costs have led to only those innovative managers making a viable profit. In order to increase profit, producers have to utilize new marketing strategies and techniques along with ensuring a quality feed. The same can be said for other livestock enterprises. Educating youth about innovative methods will lead to them being more successful down the road.

Long-Term Outcomes:

Improved farm economic status. Increased number of young livestock producers. Utilization of the futures or options market to limit downside of market risk. Sustainability of farm or herd.

Intermediate Outcomes:

Test forage for nutritional quality. Market cattle in large, uniform lots through county collaborations. Utilization of Extension recommended marketing process to make a change in management processes to better fit marketing strategies. Growth in participation in livestock clubs and shows for youth.

Initial Outcomes:

Recognition and knowledge of better forage production. Budgeting, record keeping, and marketing strategies. Effects of livestock and environmental interaction. Knowledge of best practices in general heard and livestock management. 

Evaluation:

Initial Outcome: Number of people who gained information on beef nutrition, animal health, genetics, reproduction, and/or facilities and equipment; Number of 4-H members who gained animal science knowledge.

Indicator: 1011.4, 1011.1, 1081.5, 1081.6, 4021.1

Method: Observation, survey, farm visit, consultation, livestock club participation and activities, 4-H record books.

Timeline: 6 months


Intermediate Outcome: Applied information from Extension to market cattle, use of futures marketing strategies to make decisions.

Indicator: 1011.1, 1011.2, 1072.1, 1072.3, 1072.4, 1072.6, 1072.7, 1072.10

Method: Survey

Timeline: 1 year


Long-term Outcome: Profitability and sustainability of livestock herd.

Indicator: 1011.3, 1082.4, 1082.6, 1081.7

Method: Local sales records, interviews, USDA records, producer survey

Timeline: 4 years

Learning Opportunities:

Audience: 4-H Members

Project or Activity: Boots'n'Bridles club

Content or Curriculum: horse education curriculum

Inputs: UK specialists and publications, industry professionals, club leaders and volunteers

Date: August through May


Project or Activity: 4-H Livestock club

Content or Curriculum: Livestock curriculum

Inputs: UK specialists and publications, industry professionals, club leaders and volunteers

Date: August through May


Audience: Beef Producers

Project or Activity: Educational meetings

Content or Curriculum: Agent developed

Inputs: UK publications and specialists, agribusinesses

Date: Winter/Summer


Project or Activity: BQA

Content or Curriculum: BQA manual

Inputs: BQA manual, UK publications and specialists

Date: Winter/Fall


Audience: Forage Producers, Beef Producers

Project or Activity: Hay/Forage testing

Content or Curriculum: UK publications and specialists

Inputs: UK Diagnostic Lab

Date: As needed


Project or Activity: Beef Field Day

Content or Curriculum: Agent developed

Inputs: UK publications and specialists, agribusinesses

Date: Summer



Success Stories

X10D Cattle Program

Author: Katie Hughes

Major Program: Beef

X10D Cattle Program

Union County and Henderson County put on a X10D cattle program to where producers could attend and learn more about this new app that the University of Kentucky and Tennessee created. There was a total of 18 people there to learn about this app. Producers were able to set up the app at the meeting and get help during the set up process. Dr Les Anderson was the speaker and also the creator of this app and showed the producers how to log in and what was available within this app that could help ke

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