Warren County CES

Title:

Ag Awareness, Marketing & Leadership 2020

MAP:

Community Vitality

Agents Involved:

Joanna Coles, Julie Brown & Kristin Hildabrand, Janet Turley

MAJOR PROGRAM 1:

Farm Management, Economics and Policy

MAJOR PROGRAM 2:

Agriculture and Extension Leadership Development

Situation:

With more citizens at least one generation removed from the farm, it is crucial for individuals and communities to understand the importance of agriculture. Ag awareness was identified as a high priority in the Warren County needs assessment survey and for the agricultural advisory council. Empowering farmers and agriculturalist to share their story and market their piece of agriculture is essential in this effort.

Long-Term Outcomes:

• Development of agriculture advocates who deliver the importance of agriculture message and are able to think critically about important ag issues.
• Improve profitability of farms.
  
   

Intermediate Outcomes:

• Individuals engage in the development of agriculture awareness materials and events
• Adopt marketing principles

Initial Outcomes:

• Individuals are made aware of the importance of agriculture
• Individuals participate in leadership training

Evaluation:

Initial Outcome: Individuals engage in learning more about agriculture & farmers learn more about marketing.

Indicator: Individuals state they gained knowledge and are aware of importance of agriculture and marketing principles.

Method: Participation at events or engaging in media campaigns. Post session evaluation.

Timeline: Ongoing

Intermediate Outcomes: Content developed to promote agricultural awareness by local leadership. Farmers adopt marketing principles.

Indicator: Number reached through educational content & number of individuals involved  

Method: Educational distribution and follow up surveys.

Timeline: Ongoing content

Long-term Outcomes: Agricultural advocates engaged in public policy and strategic planning and farmers increase profitability due to marketing techniques.

Indicator: Number of individuals involved in agriculture advocacy and to increase in farm income.

Method: Observations

Timeline:  Ongoing

Learning Opportunities:

Audience: Beef Consumers

Project or Activity: Beef Promotion Month

Content or Curriculum: Beef nutrition, cuts and recipe demos

Inputs: Media, grant funding, KY Beef Council, Cattlemen’s Association

Date: May 2022

Audience: Dairy Consumers

Project or Activity: Dairy Promotion Month

Content or Curriculum: Dairy nutrition, recipe demos

Inputs: Media, SUDIA

Date: June  2022

Audience: Community Leaders, Farmers, Local Food Enthusiasts

Project or Activity: Ag Awareness Breakfast

Content or Curriculum: Ag Awareness

Inputs: Volunteers, farmers, sponsors, facilities

Date: March 2022

Audience: Farmers & Consumers

Project or Activity: Farm & Home Show

Content or Curriculum: Timely Agriculture Topics

Inputs: Agent’s Time, specialists, WBKO camera & production team

Date: 5 episodes 5:15am

Audience: Farmers & Consumers

Project or Activity: Ag Connections

Content or Curriculum: Timely Agriculture Topics

Inputs: Agent’s Time, specialists, WKCT production team, sponsors

Date: Tuesdays 8:30am

Audience: Farmers

Project or Activity: Warren County Ag Facebook Page

Content or Curriculum: Timely Agriculture Topics and Event Announcements

Inputs: Staff Assistant’s Time

Date: Weekly Plus Updates

Audience: Farmers & Consumers

Project or Activity: Warren County Ag Website

Content or Curriculum: Timely Agriculture Topics and Event Announcements

Inputs: Staff Time, Equipment Content

Date: Monthly Updates

Audience: Agritourism Operators

Project or Activity: Agritourism Group Marketing

Content or Curriculum: Agritourism Group Marketing

Inputs: Agent’s Time, KDA Time, Tourism Partnerships, Brochures

 Date: 

Audience: Consumers and Non-traditional Farmers

Project or Activity: YouTube

Content or Curriculum: Agriculture, Food, Horticulture

Inputs: Staff time, video production, video editing

Date: Weekly

Audience: Producers

Project or Activity: Warren County Ag Blog

Content or Curriculum: Ag News

Inputs: Agent’s Time, Staff Assistant’s Time

Date: Ongoing

Audience: Farmers/Food Entrepreneurs

Project or Activity: Social Media for Farmers

Content or Curriculum: Content Creation, Audiences, Analytics

Inputs: Agent’s Time, Staff  Time, Social Media Stats

Date: Winter 2021

Audience: Farmers

Project or Activity: Motivating & Educating Agricultural Leaders

Content or Curriculum: Advocacy Skills, Ag Policy, Leadership Skills

Inputs: Agent’s Time

Date: 2021, 2023

Success Stories