Management and MarketingPlan of Work

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Taylor County CES

Title:
Management and Marketing
MAP:
Enhancing Livestock and Crop Profitability
Agents Involved:
Pat Hardesty
MAJOR PROGRAM 1:
Beef
MAJOR PROGRAM 2:
Grains
MAJOR PROGRAM 3:
Grains
MAJOR PROGRAM 4:
Forages
Situation:

Agriculture producers must continue to improve management/marketing skills to remain profitable and sustain a strong agricultural economy. Beef, dairy, grains and tobacco generate approximately $29 million. With these production systems, protecting the environment is also a responsibility producers are challenged with! With guidance from the Extension Council, the Taylor County Cattlemen’s Association directors and dairy committee, educational programs are planned which highlight management/marketing skills, protecting the environment and providing local foods.


Long-Term Outcomes:

Producers will sustain profitability through enhanced management and marketing skills by the implementation of technology, marketing strategies, BMP’s and management of expenses.


Intermediate Outcomes:

Producers will enhance profitability through the adoption of best management practices and marketing skills while controlling costs.


Initial Outcomes:

Producers will gain knowledge of how new technology improved practices and marketing strategies will enhance profitability.


Evaluation:

Initial Outcome: Producers shall begin to enhance profitability through gained knowledge of improved management and marketing skills

Indicator: Producers are motivated to adopt best management of production and marketing.

Method: Surveys, Observation

Timeline: Throughout the year


Intermediate Outcome: Producers adopt recommended practices that were learned through educational programs.

Indicator: Producers will implement management practices

Method: Surveys, Observation

Timeline: Throughout the year


Long-term Outcome: Producers will improve profitability through enhanced management and marketing skills and adoption of new technology.

Indicator: Profitability is enhanced by using technology, enhanced management and marketing

Method: Ag. statistics, savings, observation

Timeline: Throughout the year

Learning Opportunities:

Audience: Tobacco Producers

Project or Activity: Tri-County Tobacco Meeting

Content or Curriculum: Float Bed Management, Fertility, GAP Training

Inputs: Specialists, Agents, Publications

Date: February 2022


Audience: Dairy Producers

Project or Activity: Tri-County Dairy Shortcourse

Content or Curriculum: Nutrition, Calf Barns, Dry Cow Management

Inputs: Specialists, Agents, Publications

Date: February-March 2022


Audience: Grain Producers

Project or Activity: Tri-County Grain Meeting

Content or Curriculum: Persistent Weeds, Technology, Farm Bill, GPS, Ag. Apps

Inputs: Specialists, Agents, Publications

Date: December 2021


Audience: Grain Producers

Project or Activity: Rye Grain Project

Content or Curriculum: Rye Management for Grain

Inputs: Cooperator, Industry, Agents, Specialist

Date: Crop Year 2022


Audience: Grain Producers

Project or Activity: Grain Marketing Group

Content or Curriculum: Marketing Strategies

Inputs: Specialists, Agents, Publications, Commodity Challenge

Date: Quarterly throughout the year


Audience: Beef Producers

Project or Activity: Pasture to Plate

Content or Curriculum: Feeding techniques from weaning to finish, carcass evaluation, consumer preference

Inputs: Specialists, Agents, Publications

Date: Throughout the year


Audience: Beef Producers

Project or Activity: Taylor County Cattlemen's Association Meetings

Content or Curriculum: Management and Marketing Topics

Inputs: Specialists, Agents, Publications

Date: September 2021- April 2022


Audience:  Beef Producers

Project or Activity:  Field Day

Content or Curriculum: Livestock Handling, Feeding, and Equipment

Inputs: Specialists, Agents

Date: Summer 2021







Success Stories

Farmers' Market Association Inc., of Taylor County Spring Festival

Author: Kara Back-Campbell

Major Program: Horticulture, Commercial

The opening day of the Taylor County Farmers' Market raised concern for the 2022 season, because of the low turnout of customers. Upon reviewing last year's numbers the next market day was projected to be even lower. The Horticulture agent along with the ANR agent, 4-H agent, and EFNEP assistant worked together to plan, set up, and host the first Spring Festival at the Farmers' Market. The festival consisted of Taylor County Master Gardeners working centers for children to learn how

Full Story

Fungicide Application with Drone

Author: Patrick Hardesty

Major Program: Grains

Taylor County ranks 35th in the state for grain production.  Due to previous successful fungicide trials with drones in Adair, Green and Taylor Counties, two local producers have purchased drones to spray fungicides on their corn crops.  Drones have proved to be as effective as a helicopter for fungicide applications.  Due to lack of helicopter availability and poor timing has stimulated the purchase of farmer owned drones.  By owning drones, producers are better able to time

Full Story

Enhancing Beef Production

Author: Patrick Hardesty

Major Program: Beef

With approximately 12,000 beef cows, beef cattle income ranks second in the county.  To improve profits and sustainability, beef educational meetings were conducted in cooperation with the Taylor County Cattlemen’s Association.To promote beef in the county, the Association cooked at C & S Mission Store customer appreciation, Taylor County’s first Juneteenth celebration, Murakami employee appreciation, Kentucky Christian School fundraiser, Bluegrass Stockyards customer apprec

Full Story

Center of Kentucky Grain Meeting and Commercial Pesticide Training

Author: Patrick Hardesty

Major Program: Integrated Pest Management

Taylor County ranks 35th in grain production in the state.  This past year we combined the grain meeting and commercial pesticide training with approximately 35 participants.Due to problems with slugs and voles, educational sessions were developed to address these issues as well as other grain hot topics such as controlling glyphosate resistant weeds and importance of using pre-emergence herbicides.Commercial applicators also participated in this discussion as well as receiving CEU hours fo

Full Story

4th of July Parade Float Brings Creativity and Awareness

Author: Kimberly Thomas

Major Program: Agriculture

The new Taylor County 4-H Goat Club is less then a year old but is making a big impact. Youth and their families are working hard to learn about the care, management, and showing of their animals, all while creating a community of knowledge. One event that has helped to get the word out about the new Taylor County 4-H Goat Club was by participating in the community’s annual 4th of July Parade. The club decided to create and present a float in this year’s parade. The youth was ab

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