Campbell County CES

Title:

Commercial Horticulture - Farmers Market

MAP:

Commercial Horticulture - Farmers Market

Agents Involved:

Stolz, Turner, Vaughn, Pilcher, Allen

MAJOR PROGRAM 1:

Commercial Horticulture

MAJOR PROGRAM 2:

Farmer's Markets

MAJOR PROGRAM 3:

Local Food System Development and Mapping

MAJOR PROGRAM 4:

Accessing Nutritious Foods (general)

Situation:

Five Farmer’s Markets are currently operating in Campbell County with a total of ten in the three Northern Kentucky counties. The mission of the Campbell County Farmers Market is to enhance income opportunities for local farmers and food entrepreneurs by offering residents of the Greater Cincinnati area access to locally grown products (both raw and processed).

Long-Term Outcomes:

Strengthen existing markets to offer more diversity of products, increase foot traffic to markets and make them a dynamic destination with events, activities and educational programs to attract customers and visitors. Lengthen the sales season by several months and have at least one market operating year round.

Intermediate Outcomes:

Increase production efficiency of existing growers and get them to implement season extension techniques. Continue to seek better access and facilities at existing markets.

Initial Outcomes:

Collaborating with FCS, 4H, and SNAP-ED program areas by offering tastings and events to increase customer base. Implement new marketing plan for all Campbell County markets.

Evaluation:

Long-term Outcome: Diversify market goods

Indicator: Increased sales

Method: survey produce at markets and secret shopper evaluation

Timeline: April-August 2018

Intermediate Outcome: Increase vendors and diversify goods at market

Indicator: Increase foot traffic in market, increase sales, awareness

Method: survey

Timeline: April –October 2018

Learning Opportunities:

Audience: Beginner Farmers Project or Activity: MarketReady Producer Training Content or Curriculum: 3 part series of proven and new marketing techniques Inputs: UK marketing specialist, KYDA & CEDIK Date: March 2018 Audience: Homebased Microprocessing training Project or Activity: Using and Preserving diverse product Content or Curriculum: FCS specialists recorded training Inputs: UK specialists Date: March 2018