Campbell County CES

Title:

Leadership, Community Development, and Marketing - Community Pride, Leadership, Communications, and Collaborations

MAP:

Leadership, Community Development, and Marketing

Agents Involved:

Scully, Thompson, Rex, Sorrell, Prim, Farley, Townsend, Stolz, Turner, Harney, Reilly, Agnew, Dawson-Forrer, Bridewell, Garza, Kasirosafar, Walch

MAJOR PROGRAM 1:

Kentucky Extension Leadership Development (KELD)

MAJOR PROGRAM 2:

Youth Engagement Leadership Program (YELP)

MAJOR PROGRAM 3:

Community Leadership Development

MAJOR PROGRAM 4:

Community Engagement

Situation:

The University of Kentucky Cooperative Extension Service Community Needs Assessment revealed that the Campbell County Cooperative Extension Service should continue to work on the following: 1. More qualified leaders to prepare community for the future 2. More citizens helping to solve local issues 3. More youth community leadership opportunities As of 2019, Campbell County’s population was estimated to be 93,152.  With Campbell County ranking in the top ten largest populated counties in Kentucky, the need to model the importance of marketing the College of Agriculture, Food and Environment is an ongoing challenge for the Campbell County Cooperative Extension Service agents, assistants and support staff.  (U.S. Census Bureau Quick Facts Pop. Estimate July 1, 2019.)

Audience: General Public

Long-Term Outcomes:

Youth and adults, who participate in Extension programs are qualified to be leaders in the community

Youth and adults respond to solve local issues   

Youth participate in county, district, state, and national leadership opportunities   

Advocate for community issues  

Elected officials and government services make decisions based on Extension resources (i.e. public works, city/ county officials) 

Extension actively participates in community coalitions

Social, economic, and environmental conditions/situations will improve as a result of increased awareness and utilization of the Campbell County Extension Service programs and resources.

Intermediate Outcomes:

Youth and adults will complete leadership training program(s)

Volunteers/Leaders serve as leaders and educators in the Tri-County area

Extension clients participate and lead in community improvement events

Youth and adult volunteer for programs, events, and educational opportunities

Youth and adults use decision making, communications, record keeping, leadership, and/or service projects and activities  

Youth and adults set goals 

Community members collaborate on issues

Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service

Initial Outcomes:

Volunteers/Leaders will maintain certification by attending continuing education programs

Volunteers/Leaders will continue to work closely with staff, to increase knowledge and skills in leadership development

Youth and adults will express their concern for improving the community

Adults identify community members who share interest and skills related to community issues

Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.

Evaluation:

Long-term Outcome: Social, economic and environmental conditions/situations will improve as a resultof increased awareness and utilization of the Campbell County Extension Service programs and resources.
Indicator: Agents’ observations and sign in sheets
Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.
 Timeline: July 1, 2020- June 30, 2021

Intermediate Outcome: Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service.
Indicator: Agents’ observations and sign in sheets
 Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.

Timeline: July 1, 2020- June 30, 2021

Initial Outcome: Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.
 Indicator: Agents’ observations and sign in sheets
 Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.
 Timeline: July 2020- June 2021

Learning Opportunities:

Audience: General Public Project or Activity: Marketing Extension Programming: Annual Community Celebration Content or Curriculum: hands-on demonstrations, extension publications, interactive activities, take home activities and recipes Inputs: County-wide Staff, SNAP-Ed assistants, UK/ KSU specialists, community collaborators Timeline: June 2020, June 2021 Audience: NKY and Greater Cincinnati Project or Activity: Gardening Radio Show on 91.7 WVXU Content or Curriculum: hour long Q & A panel to answer listeners horticulture/agriculture questions and provide research-based answers Inputs: Boone County horticulture agent, local farmers Timeline: monthly Audience: NKY residents  Project or Activity: Garden to Table TV show Content or Curriculum: gardening, harvesting, cooking and nutrition tips and tricks Inputs: FCS and Horticulture agent, Campbell Media Timeline: bi-monthly Audience: NKY residents  Project or Activity: Friday’s in the Garden TV show Content or Curriculum: Lakeside Commons Education Gardens Inputs: FCS and Horticulture agent, Campbell Media Timeline: bi-weekly Audience: County Extension Council  Project or Activity: Select volunteer leaders representing all program areas to provide guidance on programming and county needs Content or Curriculum: Community Assessment, Plan of Work Report Inputs: all agents, extension volunteers Timeline: 2020-2021 Audience: Horticulture Advisory Council Project or Activity: Identify, plan and evaluate horticulture programs Content or Curriculum: Program evaluations, County Assessment Report/POW Inputs: Horticulture agent, Horticulture technicians, council members   Date: 2020-2021 Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service. Project or Activity: 4-H Booth at Alexandria Fair Content or Curriculum: 4-H marketing items and program information Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities Date: August/September 2020 Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service. Project or Activity: 4-H Exhibit and Horse and Livestock Shows at Alexandria Fair Content or Curriculum: 4-H projects Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities Date: August/September 2020 Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service. Project or Activity: All Program Area Newsletters Content or Curriculum: Newsletters to describe and advertise extension programs Inputs: Campbell County Agents and support staff, volunteers, programs council, District Board Funds   Date: monthly throughout the year Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service. Project or Activity: Extension Service Digital Sign Content or Curriculum: Program advertisement Inputs: paid staff, volunteers, programs council, District Board Funds Date: July 2020 – June 2021 Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service. Project or Activity: Discover Extension Content or Curriculum: Campbell County Cooperative Extension Service Brochure marketing Extension programs and activities Inputs: Campbell County Agents and support staff, volunteers, programs councils, District Board Funds  Date: Two times a year Audience: Campbell County citizens who are not knowledgeable about agriculture’s role in Campbell County Project or Activity: Agriculture Videos Content or Curriculum: Three Farm Cooperators, Campbell County Media, Agent   Date: November 2019 – March 2020 Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service. Project or Activity: Campbell County 4-H Facebook Page, YouTube Channel, Instagram Account Content or Curriculum: Promoting 4-H Events and Activities Inputs: paid staff, volunteers, programs council, District Board Funds, internet and the enormous and ever reaching world wide web Date: Updated continuously Audience: Campbell County Residents Project or Activity: Campbell County FCS Facebook Page Content or Curriculum: Promoting FCS Events and Activities Inputs: Internet, Facebook, FCS Agents and support staff, UK curriculum and publications   Date: Updated continuously Audience: Campbell County Residents Project or Activity: Campbell County Agriculture and Horticulture Facebook Page Content or Curriculum: Promoting Agriculture and Horticulture Events and Activities Inputs: Internet, Facebook, Agriculture and Horticulture Agents and support staff, UK curriculum and publications  Date: Updated continuously Audience: Campbell County Residents Project or Activity: Campbell County Environmental Education Facebook Page Content or Curriculum: Promoting the Campbell County Environmental Education Center and activities Inputs: Internet, Facebook, Natural Resource and Environmental Management Agent and support staff, UK curriculum and publications  Date: Updated continuously Audience: Lakeside Commons Educational Gardens Council Project or Activity: plan garden plantings and activities Content or Curriculum: program planning  Inputs: Horticulture agent and technicians, council members Date: quarterly meetings  Audience: Campbell County Recorder Readers (17,000) Project or Activity: Extension news articles  Content or Curriculum: Timely articles from all program areas Inputs: UK Cooperative Extension Agents (All Program Areas,) Support Staff and Campbell County Community Recorder Newspaper Date: Weekly articles throughout the year Audience: SNAP recipients at the SNAP Office in Newport Project or Activity: Nutrition Education Program (NEP) Display Content or Curriculum: NEP newsletters, publications, calendars, and recipes; Nutrition Messages on Displays Inputs: UK Cooperative Extension Family and Consumer Sciences Agent and SNAP Office Date: Display update every month throughout the year (2020--2021) tom of Form Audience:  Campbell County Extension Homemakers Project or Activity: KEHA Officer and Chairman Training / County KEHA Kickoff Content or Curriculum: KEHA Training Toolkit, KEHA Manual, KEHA Website Inputs: FCS Agents, State Advisors Date: Annually each fall Audience: Campbell County Extension Homemakers Project or Activity: KEHA Leader Training and/or Special Interest Workshops Content or Curriculum: KELD Curriculum, FCS Extension Lesson Resources, FCS Curriculum Inputs: FCS Agents, State Advisors Date: Monthly Audience: Campbell County Extension Homemakers Project or Activity: KEHA State Meeting Content or Curriculum: Officer Training & Educational Chairman Workshops Inputs: FCS Agents, State Advisors Date: Annually each spring Audience:   Family & Consumer Sciences Advisory Group Project or Activity:  Group meets with FCS Agents to help guide FCS programs Content or Curriculum:  Building Strong Families Publication, FCS POW, and FCS Success Stories Inputs:   FCS Agents, NEP Assistants, FCS Community Collaborators Date: Meets once a year Audience: Agriculture Council Project or Activity: Ag Issues Meetings Content or Curriculum: Program planning Inputs: Ag leaders and Ag agent Date: November/December 2020 Audience: Agriculture Development Council Project or Activity: CAIP Program Content or Curriculum: CAIP Program Inputs: Council Members, GOAP and Ag agent Date: January and May 2021  Audience: Campbell County Cattle Association Board of Directors/general membership Project or Activity: Board meetings and annual membership meeting Content or Curriculum: Program planning and prioritization Inputs: CCCA leaders, agriculture agent and CCCA members Date: Monthly, second Tuesday of each month at 6:30 p.m. Audience: Campbell County Farm Land Workgroup Project or Activity: Sustainable Agriculture Program Planning Content or Curriculum: Program planning Inputs: Ag Leaders, Fiscal Court, Community leaders  Date: Meet 4 to 6 times a year, Mondays at 9 PM  Audience: Campbell County Jolly Park Community Development Council Project or Activity: Long Range Plan for A. J. Jolly Park Content or Curriculum: Community Resources Inputs: Community Leaders, Fiscal Court, Fish and Wildlife, Volunteers Date: Monthly meetings, last Wednesday of the month at 3:00 p.m.  Audience: NKHN Directors Project or Activity: NKHN Board Retreat Content or Curriculum: Leadership Development Inputs: Agents and Board members  Date: February 2021 Audience: NKHN Directors and Events Committee Meetings Project or Activity: NKHN Board and Events Committee Meetings/Monthly   Content or Curriculum: Leadership Development, Program Planning Inputs: Agents, Board, committee members and volunteers  Date: July 2020- June 2021  Audience: NKHN members Project or Activity: NKHN Annual Meeting Content or Curriculum: Business meeting and educational program Inputs: Directors, Equine guest speakers, agents, NKHN members and volunteers  Date: January 2021

Success Stories

Marketing Extension

Author: Owen Prim

Major Program: Community Leadership Development

A successful team effort in marketing extension in Campbell County has been our Open House-Community Celebration.  Celebrating our fifth year for this event during the COVID-19 National Pandemic brought new challenges this year.  Campbell County Extension volunteers and staff wanted to continue this event and decided to offer it on Campbell Media.  Campbell Media is a Broadcasting & Media Production Company and is a service of the Campbell County Cable Board.  Programs fe

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Teen service projects for Assisted Living Facility

Author: Sherri Farley

Major Program: Volunteer Development

In order to obtain service hours for school and academic clubs, a group of nine teens reached out to the Campbell County 4-H Agent to assist with or participate in service type projects. The 4-H agent planned a series of monthly Zoom project nights with the group. The agent also reached out to a former county camp counselor who is a director at a local assisted living facility. Any of the completed projects will be welcome at the facility to give to the residents. Over the past two months, the g

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4-H Community Servive

Author: Owen Prim

Major Program: Civic Engagement

The impacts of the current pandemic, both immediate and repercussive, cannot be overstated.   Deaths, economic downturns and job losses are just a few of the struggles that we as global citizens are dealing with in a COVID-19 world.  That being said, there are certain populations who are affected by the pandemic now more than others.  The elderly have been much more vulnerable to the physical, emotional and mental effects of SARS-CoV-2, the virus behind the pandemic.  While i

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Reducing waste through recycling provides communities opportunities to develop leaders to address a global concern – the plastic waste crisis

Author: DJ Scully

Major Program: Community Leadership Development

In 2019, the Kentucky Cooperative Extension Service completed Community Needs Assessments for each county in the Commonwealth. One of the goals of these assessments was to identify priority issues and concerns of citizens.  Residents statewide identified “illegal dumping and littering” as the top agriculture and environment priority issue.Reducing waste through recycling provides communities opportunities to develop leaders to address a global concern – the plastic waste c

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