Management and MarketingPlan of Work

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Taylor County CES

Title:
Management and Marketing
MAP:
Enhancing Livestock and Crop Profitability
Agents Involved:
Pat Hardesty
MAJOR PROGRAM 1:
Beef
MAJOR PROGRAM 2:
Grains
MAJOR PROGRAM 3:
Grains
MAJOR PROGRAM 4:
Forages
Situation:

Agriculture producers must continue to improve management/marketing skills to remain profitable and sustain a strong agricultural economy. Beef, dairy, grains and tobacco generate approximately $29 million. With these production systems, protecting the environment is also a responsibility producers are challenged with! With guidance from the Extension Council, the Taylor County Cattlemen’s Association directors and dairy committee, educational programs are planned which highlight management/marketing skills, protecting the environment and providing local foods.


Long-Term Outcomes:

Producers will sustain profitability through enhanced management and marketing skills by the implementation of technology, marketing strategies, BMP’s and management of expenses.


Intermediate Outcomes:

Producers will enhance profitability through the adoption of best management practices and marketing skills while controlling costs.


Initial Outcomes:

Producers will gain knowledge of how new technology improved practices and marketing strategies will enhance profitability.


Evaluation:

Initial Outcome: Producers shall begin to enhance profitability through gained knowledge of improved management and marketing skills

Indicator: Producers are motivated to adopt best management of production and marketing.

Method: Surveys, Observation

Timeline: Throughout the year


Intermediate Outcome: Producers adopt recommended practices that were learned through educational programs.

Indicator: Producers will implement management practices

Method: Surveys, Observation

Timeline: Throughout the year


Long-term Outcome: Producers will improve profitability through enhanced management and marketing skills and adoption of new technology.

Indicator: Profitability is enhanced by using technology, enhanced management and marketing

Method: Ag. statistics, savings, observation

Timeline: Throughout the year

Learning Opportunities:

Audience: Tobacco Producers

Project or Activity: Tri-County Tobacco Meeting

Content or Curriculum: Float Bed Management, Fertility, GAP Training

Inputs: Specialists, Agents, Publications

Date: February 2021


Audience: Dairy Producers

Project or Activity: Tri-County Dairy Shortcourse

Content or Curriculum: Nutrition, Calf Barns, Dry Cow Management

Inputs: Specialists, Agents, Publications

Date: February-March 2021


Audience: Grain Producers

Project or Activity: Tri-County Grain Meeting

Content or Curriculum: Persistent Weeds, Technology, Farm Bill, GPS, Ag. Apps

Inputs: Specialists, Agents, Publications

Date: December 2020


Audience: Grain Producers

Project or Activity: Variety Research Trials

Content or Curriculum: Variety Selection

Inputs: Cooperator, Industry, Agents

Date: Summer 2020


Audience: Grain Producers

Project or Activity: Grain Marketing Group

Content or Curriculum: Marketing Strategies

Inputs: Specialists, Agents, Publications, Commodity Challenge

Date: Quarterly throughout the year


Audience: Beef Producers

Project or Activity: Pasture to Plate

Content or Curriculum: Feeding techniques from weaning to finish, carcass evaluation, consumer preference

Inputs: Specialists, Agents, Publications

Date: Throughout the year


Audience: Beef Producers

Project or Activity: Taylor County Cattlemen's Association Meetings

Content or Curriculum: Management and Marketing Topics

Inputs: Specialists, Agents, Publications

Date: September 2020- April 2021


Audience:  Grain Producers

Project or Activity:  State Water Hemp Control Research Plot

Content or Curriculum: Herbicide and Timing Selection

Inputs: Specialists, Agents

Date: Summer 2020


Audience: Farm Families 

Project or Activity: Farm Family Field Day

Content or Curriculum: Beef, Grain, Farm Safety, 4-H, Family & Consumer Sciences

Inputs: Specialists, Extension Staff, Host Farm, Leaders, Sponsors

Date: May 2021 - August 2021





Success Stories

Fungicide Application with Drones

Author: Patrick Hardesty

Major Program: Grains

Taylor County ranks 35th in the state for grain production.  Due to previous successful fungicide application trials using a drone, some producers are adopting drone application instead of application with helicopter in corn.  With some of our small tree lined fields with poor air drainage where disease pressure his high, a drone is a more effective application method.  Of the approximately 13,500 acres of corn, approximately 9,000 acres are on books to be sprayed with a fungicide

Full Story

Waterhemp Research Plot

Author: Patrick Hardesty

Major Program: Grains

After the introduction of glyphosate in the mid 1970’s, it was primarily used as a burndown herbicide in corn and soybeans.  Since the introduction of Roundup Ready crops in 1996, glyphosate has been used widely for burndown and in-crop weed control with the increase in use and many dropping pre-emerge herbicides from their weed control program weeds have become resistant.  Two weeds, palmer amaranth and waterhemp, were identified as resistant in 2005.   These pigweeds are v

Full Story

Cereal Reye, It's Not Just Silage

Author: Patrick Hardesty

Major Program: Grains

Cereal rye in Kentucky is known as a cover or silage crop.  On-farm research through the Kentucky Commercial Rye Cover Crop Initiative is being conducted to test agronomic practices to demonstrate if Kentucky can be a reliable source of rye for distillers, millers and bakers.   Temperature and humidity are two climate parameters which greatly affect quality and yield during pollination and grain fill.  To record these parameters, the Taylor County Extension Service purchased a wea

Full Story
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