Extension
It Starts With Us
Awareness & Promotion Ag Policy
Increasing Agriculture Awareness & Profitability
Joanna Coles, Julie Brown & Kristin Hildabrand
Sustainable Agriculture
Ag Policy
Ag Marketing
Commercial Horticulture
With more citizens at least one generation removed from the farm, it is crucial for individuals and communities to understand the importance of agriculture. Ag awareness was identified as a high priority in the Warren County needs assessment survey and for the agricultural advisory council
Development of agriculture advocates who deliver the importance of agriculture message and are able to think critically about important ag issues
Individuals engage in the development of agriculture awareness materials and events
Individuals are made aware of the importance of agriculture
Initial Outcome: Individuals engage in learning more about agriculture
Indicator: Individuals state they gained knowledge and are aware of importance of agriculture
Method: Participation at events
Timeline: Ongoing
Intermediate Outcomes: Materials developed to promote agricultural awareness by local leadership
Indicator: Number of educational pieces number of individuals involved
Method: Educational piece distribution
Timeline: Ongoing
Long-term Outcomes: Agricultural advocates engaged in public policy and strategic planning
Indicator: Number of individuals involved in agriculture advocacy
Method: Observations
Timeline: Ongoing
Audience: Beef Consumers
Project or Activity: Beef Promotion Month
Content or Curriculum: Beef nutrition, cuts and recipe demos
Inputs: Media, grant funding, KY Beef Council, Cattlemen’s Association
Date: May 2018
Audience: Dairy Consumers
Project or Activity: Dairy Promotion Month
Content or Curriculum: Dairy nutrition, recipe demos
Inputs: Media, SUDIA
Date: June 2018
Audience: Community Leaders, Farmers, Local Food Enthusiasts
Project or Activity: Ag Awareness Breakfast
Content or Curriculum: Ag Awareness
Inputs: Volunteers, farmers, sponsors, facilities
Date: March 2018
Audience: Farmers & Consumers
Project or Activity: Farm & Home Show
Content or Curriculum: Timely Agriculture Topics
Inputs: Agent’s Time, specialists, WBKO camera & production team
Date: 5 episodes 4:55am every week
Audience: Farmers & Consumers
Project or Activity: Ag Connections
Content or Curriculum: Timely Agriculture Topics
Inputs: Agent’s Time, specialists, WKCT production team, sponsors
Date: Agent’s Time, specialists, WKCT production team, sponsors
Audience: Farmers
Project or Activity: Warren County Ag Facebook Page
Content or Curriculum: Timely Agriculture Topics and Event Announcements
Inputs: Staff Assistant’s Time
Date: Weekly Plus Updates
Audience: Farmers & Consumers
Project or Activity: Warren County Ag Website
Content or Curriculum: Timely Agriculture Topics and Event Announcements
Inputs: Staff Time, Equipment Content
Date: Monthly Updates
Audience: Agritourism Operators
Project or Activity: Agritourism Group Marketing
Content or Curriculum: Agritourism Group Marketing
Inputs: Agent’s Time, KDA Time, Tourism Partnerships, Brochures
Date: Agent’s Time, KDA Time, Tourism Partnerships, Brochures
Audience: Consumers and Non-traditional Farmers
Project or Activity: Country Cottage
Content or Curriculum: Agriculture, Food, Family, Home Environment
Inputs: Time Warner Cable, Farmers, Sponsors, Food, Visuals
Date: Monthly
Audience: Consumers, Children
Project or Activity: KY Farms, KY Flavor
Content or Curriculum:
Inputs: Grant, Media, Farmers, Recipes, Food Product
Date: Monthly
Audience: Producers
Project or Activity: Ag Blog
Content or Curriculum: Ag News
Inputs: Agent’s Time, Staff Assistant’s Time
Date: Ongoing
Audience: Consumers
Project or Activity: Farm Tour
Content or Curriculum: Agriculture Awareness
Inputs: Agent’s Time, Staff Assistant’s Time, Farmers, Promotion
Date: TBD
Author: Joanna Coles
Major Program: Ag Marketing
Social Media presents an incredible marketing opportunity for farmers. After several requests from clientele about navigating social media, the Warren County Extension Agents for Agriculture and Natural Resources and Horticulture developed a social media series targeting farmers’ market vendors, agritourism operators, KY Proud partners, and on-farm business owners. Utilizing University of Kentucky resources and industry standards, they created a 4 part series which consisted of classroom i
