Agriculture Production, Marketing and EducationPlan of Work

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Clay County CES

Title:
Agriculture Production, Marketing and Education
MAP:
Attaining Agriculture Sustainability Through Education
Agents Involved:
Jeff Casada, Alissa Ackerman
MAJOR PROGRAM 1:
Beef
MAJOR PROGRAM 2:
Home & Consumer Horticulture
MAJOR PROGRAM 3:
Farmer's Markets
MAJOR PROGRAM 4:
Natural Resources 4-H Core Curriculum
Situation:

Situation: There are 243 farms in Clay County a 28% decrease since 2007. Total acres in farm land has decreased by 32% since 2007 with the average farm size being 145 acres. Major crops grown are tobacco, corn and vegetables and sales amounted to $3,282,000. Animal sales, primarily beef cattle, accounted for $1,376,000. Total Agricultural Receipts amounted to over $4,658,000 which has not increased significantly since 2007 and is approximately a 40% decrease since 1999. Local foods are popular and Clay County has a produce buying club as well as Community Supported Agriculture for vegetables and meat. A farmers’ market has been organized and is starting to attract growers. Tobacco is now concentrated in the hands of approximately 10-15 growers and uncertainty over contracts has caused growers not to plan for the future. Plummeting corn prices has producers leaving the corn enterprise and looking at soybeans as a potential crop. Sheep, goats and rabbits are minor livestock enterprises. Oneida Baptist Institute has a Future Farmers of America Chapter and Red Bird High School and Clay County High School do not. County schools, once primarily made up of students raised on farms, are made up of students that have lost contact with the farm and where and how their food is produced. Natural resources such as timber and land must continue to be managed or hope for future opportunities dwindle.

Long-Term Outcomes:

Clay County agricultural producers will sustain profitability and optimize efficiency through the use of sound management practices, marketing and the use of current technology in annual crop, horticulture and livestock production.


Clay County agricultural producers will maximize profits, while minimizing impact to air, soil and living area.


Clay County agriculture producers will reduce the amount of pesticides that are introduced into crop and non-crop land.


Clay County agriculture producers will increase the number of vendors, variety of local food products, sales and/or profits at farmer’s markets, road side stands and community supported agriculture (CSA).


Clay County agricultural producers will increase their local access to local foods in restaurants, retail outlets and other institutions.


Clay County agricultural producers will protect and improve water quality through reducing muddy areas on the farm and improved efficiency of manure handling.


Clay County youth will see economic change by being personally involved in agriculture projects and by organizing community programs for the betterment of the county.

Intermediate Outcomes:

Clay County agricultural producers will use current technology to minimize the cost of production and increase yields. Producers will use practices which are competitive and environmentally safe. Producers will continue to transition from tobacco into other agricultural enterprises; growing quality products that can be marketed locally and regionally as local producers are linked with local consumers.


Clay County agricultural producers will adopt new technology for crop and animal production, use diagnostic services to identify insects, diseases, and weeds.


Clay County agricultural producers will evaluate their chemical storage, handling and disposal practices to ensure that they are in line with best practices. They will ensure that fields are posted after chemicals are applied and that spray materials are selected for re-entry intervals, pre-harvest intervals, pre-slaughter intervals, and milk and meat withdrawals as well materials that will cause the least harm to honey bees and other pollinators.


Clay County beef producers will implement practices such as a controlled breeding season, selecting bulls through EPDs, having a crossbreeding program, and having a complete mineral supplement program that will enhance production efficiency.


Clay County beekeepers will communicate with neighboring pesticide applicators to eliminate accidental killing of honeybees.


Clay County farmer’s market participants will earn certifications for: selling and/or providing samples at farmer’s markets; micro-processing; and USDA Good Agricultural Practices (GAP).


Clay County farmer’s market participants will apply food safety practices and create value added food items.


Clay County agricultural producers will adopt and implement ag water quality plans, nutrient management plans, forest stewardship plans, and other conservation practices appropriate for their farming operation.


Clay County youth will actively engage in agricultural practices/events such as livestock shows, skill-a-thons and field days.

Initial Outcomes:

Clay County Agricultural producers will gain knowledge in current technology and marketing as it relates to beef, forages, tobacco and commercial fruits and vegetables. Producers will gain skill in the management of their farming operations.


Clay County agricultural producers will have awareness of current land grant research concerning grain crop production.


Clay County producers will understand Organic vs Conventional crop production


Clay County producers can identify herbicide resistant pests and strategies to overcome these pests


Clay County producers can demonstrate proper use of pesticides and antibiotics


Clay County producers increased awareness of the following practices: reproduction, genetics, nutrition, health, end product, general herd management, and economics and marketing


Clay County beef participants become KY Master Cattleman


Clay County vegetable producers identify/locate local food producers and processors


Clay County livestock and crop producers will understand the importance of clean water


Clay County agricultural producers will increase knowledge of best management practices for protecting and improving water quality


Clay County youth will gain a better understanding how agriculture affects our society


Clay County youth will understand how the use and misuse of natural resources affect a global society

Evaluation:

Long Term Outcome: Agricultural producers will increase income and improve profits of their farming operations.

Indicator: Amount of dollars earned or saved through improved practices as determined by the net income of livestock sold, pounds of tobacco sold and the value of fruits and vegetables sold.

Method: programs, trainings, information from producers, markets and state statistics.

Timeline: 2016-2020


Intermediate Outcome: Producers adopt new technologies and practices that have been presented through Extension programming.

Method: Follow up farm visits or surveys from educational programs.

Timeline: 2016-2020


Initial Outcomes: Attendance at educational meetings, questions and participation in programs.

Method: Follow up farm visits, surveys and evaluations from meetings to gauge success.

Timeline: 2016-2020


Long Term Outcome: Economic change from youth involvement

Indicator: Money raised from youth participation

Method: Interview and recorded documentation

Timeline: 2016-2020


Intermediate Outcome: Youth are engaged in agriculture and environmental or natural resources practices or activities increase

Indicator: Number of participants involved; projects, activities, or enterprises students are working on themselves

Method: Surveys, follow-ups, interviews

Timeline: 2016-2020


Initial Outcome: Students show increased awareness of how agriculture and natural resources affect our world.

Indicator: Number of students that show change based on what they have learned

Method: Pre and Post Surveys

Timeline: 2016-2020



Learning Opportunities:

Audience: Clay County Cattlemen 
Activity: Clay County Cattlemens' Association Educational Meetings
Content or curriculum: Educational programs that teach management, health, and marketing skills
Date: Quarterly
Inputs: UK Specialists and publications, Industry, and Association Leadership

Audience: Clay County Growers
Activity: Fruit Growers' Meeting
Content or Curriculum: Educational program that updates producers on marketing, disease, insect and pest control strategies and management
Date: Spring 2018
Inputs: UK Specialists and UK Publications, Agent

Audience: Vegetable Producers and Consumers
Activity: Clay County Community Farmers' Market
Content or Curriculum: Educational programs that focus on marketing strategies as well as producing safe and high quality produce
Date: Spring 2019
Inputs: Kentucky Department of Agriculture, Agent, UK Specialists and Publications

Audience: Beekeepers in Clay County
Activity: Southeast Kentucky Beekeepers' Association
Content or Curriculum: Educational Programs on insect control, marketing, hive maintenance and processing to package a quality product
Date: Monthly March-October
Inputs: Agents, KDA, KSU, Industry

Audience: Clay County Producers
Activity: County Agriculture Investment Program
Content or Curriculum: Educational programs for County Agriculture Investment Programs
Date: As needed
Input: UK Publications, Agent, Ag Development Council, GOAP

Audience: Clay County Producers
Activity: Field Day
Content or Curriculum: Presentation of topics that will help producers manage forages and animals that utilize them
Date: Fall 2019
Inputs: UK Specialist, Agent

Audience: Clay Countians
Activities: Grow Appalachia
Content or Curriculum: Educational programs on gardening, preservation methods, animal husbandry and forage management
Date: As needed throughout the year
Inputs: UK Publications, Agent, and Experienced Clay County Producers

Audience: Youth and Adults 
Activity: Forestry /Environmental Camp
Content or Curriculum: 4-H Curriculum
Date: Fall
Inputs: Volunteers, Location, 4-H Curriculum, ANR Agent, 4-H Agent

Audience: Youth
Activity: Windowsill Gardening Content or Curriculum: 4-H Publication
Date: Annually
Inputs: 4-H Pub, Facilities, Volunteers, Students, Materials, 4-H Agent, ANR Agent 

Audience:  Clay County Beef Producers

Activity:  Beef Quality and Care Assurance

Content or Curriculum:  Video

Date:  As needed

Inputs:  Agent, Beef Quality Assurance Material


Audience:  Clay County Farmers, landowners and citizens

Activity:  Educational programs, demonstrations, field days, video conferencing/webinars, media, farm visits, newsletters, networking events with producers and wholesale/retail buyers (including schools)

Content or Curriculum:  UK research material, expertise of specialists/agent

Date:  2018-2019

Inputs:  Agent, specialists


Audience: Clay County Livestock and Hay Producers

Activity: Native Warm Season Grass Demonstration

Content or Curriculum:  Field Planting

Date: 2018-2019 Season

Inputs: NRCS, Agent, Producer



Audience:  Youth

Activity:  Embryology in the Classroom

Content or curriculum:  4-H curriculum – Hatching Classroom Projects

Inputs:  4-H agent, teachers

Date:  2018-2019



Audience:  Youth – middle School

Activity:  4-H Natural Resource Academy

Content or curriculum:  4-H curriculum

Inputs:  4-H agent, UK specialists

Date:  2018-2019



Success Stories

Clay County Agriculture Investment Program

Author: Jeffrey Casada

Major Program: Sustainable Agriculture

Clay County producers had the opportunity to participate in three of 11 investment areas through the County Agriculture Investment Program (CAIP) this program year.  Seventy-three producers did just that to increase net farm income, add value to their product and diversify their operations.  Clay County invested $260,504.94 in CAIP and with the producer share of the 50/50 cost-share program makes the total invested over $521,000 in our county.  While many producers target immediat

Full Story

Bull Value Assessment Program

Author: Jeffrey Casada

Major Program: Beef

After the Master Tobacco Settlement, many tobacco farmers diversified into beef cattle or increased their herd size.  County Agriculture Investment Programs (CAIP) have helped producers purchase bulls and heifers through cost share arrangements.  Much work has been done on heifer development; however work on bull selection has lagged.  Navigating Expected Progeny Differences (EPDs) is difficult and producers usually choose to purchase through visual appraisal alone. A bull will pr

Full Story

Clay County Community Farmers' Market

Author: Jeffrey Casada

Major Program: Farmer's Markets

The Clay County Community Farmer’s Market is in its’ fifth season. 2018 has been a successful market season with gross annual sales exceeding $40,000.00. Sales are up over $10,000 from 2017.The market participates in the Senior Voucher Program and Women Infant and Children (WIC), and through a Community Farm Alliance Grant, participates in the Double Dollars Program. This has returned more than $2400 to consumers.  The market has also received $971.50 from The Foundation for App

Full Story
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