Ag Awareness, Marketing & Leadership 2025Plan of Work

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Warren County CES

Title:
Ag Awareness, Marketing & Leadership 2025
MAP:
Agriculture
Agents Involved:
Joanna Coles, Julie Brown & Kristin Hildabrand
MAJOR PROGRAM 1:
Farm Management, Economics and Policy
MAJOR PROGRAM 2:
Agriculture and Extension Leadership Development
Situation:

With more citizens at least one generation removed from the farm, it is crucial for individuals and communities to understand the importance of agriculture. Ag awareness was identified as a high priority in the Warren County needs assessment survey and for the agricultural advisory council. Empowering farmers and agriculturalist to share their story and market their piece of agriculture is essential in this effort.

Long-Term Outcomes:
Intermediate Outcomes:
Initial Outcomes:
Evaluation:

Initial Outcome: Individuals engage in learning more about agriculture & farmers learn more about marketing.

Indicator: Individuals state they gained knowledge and are aware of importance of agriculture and marketing principles.

Method: Participation at events or engaging in media campaigns. Post session evaluation.

Timeline: Ongoing


Intermediate Outcomes: Content developed to promote agricultural awareness by local leadership. Farmers adopt marketing principles.

Indicator: Number reached through educational content & number of individuals involved  

Method: Educational distribution and follow up surveys.

Timeline: Ongoing content


Long-term Outcomes: Agricultural advocates engaged in public policy and strategic planning and farmers increase profitability due to marketing techniques.

Indicator: Number of individuals involved in agriculture advocacy and to increase in farm income.

Method: Observations

Timeline:  Ongoing

Learning Opportunities:

Audience: Beef Consumers

Project or Activity: Beef Promotion Month

Content or Curriculum: Beef nutrition, cuts and recipe demos

Inputs: Media, grant funding, KY Beef Council, Cattlemen’s Association

Date: May 2025


Audience: Dairy Consumers

Project or Activity: Dairy Promotion Month

Content or Curriculum: Dairy nutrition, recipe demos

Inputs: Media, SUDIA

Date: June  2025


Audience: Community Leaders, Farmers, Local Food Enthusiasts

Project or Activity: Ag Awareness Breakfast

Content or Curriculum: Ag Awareness

Inputs: Volunteers, farmers, sponsors, facilities

Date: March 2025


Audience: Farmers & Consumers

Project or Activity: Farm & Home Show

Content or Curriculum: Timely Agriculture Topics

Inputs: Agent’s Time, specialists, Fox & WBKO networks

Date: 5 episodes 5:15am; 5 episodes 7:15 a.m.


Audience: Farmers & Consumers

Project or Activity: Ag Connections

Content or Curriculum: Timely Agriculture Topics

Inputs: Agent’s Time, specialists, WKCT production team, sponsors

Date: Tuesdays 8:30am


Audience: Farmers

Project or Activity: Warren County Ag Facebook Page

Content or Curriculum: Timely Agriculture Topics and Event Announcements

Inputs: Staff Assistant’s Time

Date: Weekly Plus Updates


Audience: Farmers & Consumers

Project or Activity: Warren County Ag Website

Content or Curriculum: Timely Agriculture Topics and Event Announcements

Inputs: Staff Time, Equipment Content

Date: Monthly Updates


Audience: Consumers and Non-traditional Farmers

Project or Activity: YouTube

Content or Curriculum: Agriculture, Food, Horticulture

Inputs: Staff time, video production, video editing

Date: Weekly


Audience: Producers

Project or Activity: Warren County Ag Blog

Content or Curriculum: Ag News

Inputs: Agent’s Time, Staff Assistant’s Time

Date: Ongoing


Audience: Farmers/Food Entrepreneurs

Project or Activity: Social Media for Farmers

Content or Curriculum: Content Creation, Audiences, Analytics

Inputs: Agent’s Time, Staff  Time, Social Media Stats

Date: Winter 2024





Success Stories

Utilizing Social Media to Expand Reach and Distribution of Educational Material

Author: Joanna Coles

Major Program: Community Vitality and Leadership - ANR

Social media represents a massive potential for outreach for the Cooperative Extension Service. Warren County Agriculture focuses on timely agricultural and horticulture educational information, event promotion, agriculture awareness campaigns, and recognition of local farmers.   Since January 2024, Warren County Agriculture’s Facebook page has reached 275369 accounts and engaged 2664 people with 3.4K followers.  Social media blue book values each post on the page at almost

Full Story
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