Calloway County CES

Title:

Marketing of Extension

MAP:

Leadership Development

Agents Involved:

G. Harper, M. Chadwick and FCS agent

MAJOR PROGRAM 1:

Farmer's Markets

MAJOR PROGRAM 2:

Plate It Up! Kentucky Proud

MAJOR PROGRAM 3:

Local Food System Development and Mapping

MAJOR PROGRAM 4:

4-H Youth Development Programming

Situation:

FCS nutrition education programs help families gain access to food and stretch food dollars; communities to decrease
hunger; and local food assistance programs to educate recipients on healthy and safe food preparation methods. Extension Agents are
pivotal in training consumers and producers to maximize local access to food products from farm to table.

It is a crucial time in the life of the Calloway County Extension Service and the UK Cooperative Extension Service. Marketing of resources and materials available through the Extension Service is vital to the growth and expansion of our community.

Long-Term Outcomes:

Increase agent and
consumer access to
recipes that feature
healthy choices focused
on Kentucky grown
produce.
Increase per person
average fruit and vegetable
consumption by one or more
servings per day
Increase food management
skills, improve nutrition
Improve food habits

Intermediate Outcomes:

Test recipes and
complete product
development for
minimum of 10 new
recipes per year
Increase agent and
consumer access to
recipes that feature
healthy choices focused
on Kentucky grown
produce.
Increase per person
average fruit and vegetable
consumption by one or more
servings per day
Increase food management
skills, improve nutrition
Improve food habits
preparation skills, food
management skills, food
safety and nutrition
habits
Assumptions
Kentucky adult obesity ranks among the 10 highest in US.
Kentucky adults rank among the 10 highest for poor consumption of fruits
and vegetables.
Locally grown produce can provide an important access point for fresh
fruits and vegetables for a healthy diet.
External Factors
Kentucky Department of Agriculture, Governor’s Office of Agriculture Policy,
and other partners promote consumer purchase of locally grown Specialty
crops.
Marketing efforts and partnerships across the nation are in place to promote
increased fruit and vegetable consumption for a healthy diet.
Increase purchase of
locally grown fruits and
vegetables.
Increase consumption
of locally grown fruits
and vegetables

Initial Outcomes:

Develop a database of
potential recipes
featuring local specialty
crops for testing and
development.

Conduct educational
programs,
demonstrations,
distribute samples and
educational materials

Evaluation:

Kentucky adult obesity ranks among the 10 highest in US.
Kentucky adults rank among the 10 highest for poor consumption of fruits
and vegetables.
Locally grown produce can provide an important access point for fresh
fruits and vegetables for a healthy diet.
Kentucky Department of Agriculture, Governor’s Office of Agriculture Policy,
and other partners promote consumer purchase of locally grown Specialty
crops.
Marketing efforts and partnerships across the nation are in place to promote
increased fruit and vegetable consumption for a healthy diet.
Increase awareness of the services and opportunities to learn at the UK Cooperative Extension Service through activities monthly at the Farmer's Market on Court Square.

Initial Outcome:
Indicator:
Method:
Timeline:

Intermediate Outcome:
Indicator:
Method:
Timeline:

Long-term Outcome:
Indicator:
Method:
Timeline:

Learning Opportunities:

Solicitation of recipes, recipe testing and menu development for
local fruits and vegetables

Conduct educational programs, demonstrations, distribute samples and educational materials
Extension Agents
Nutrition and Food
Sciences Students
and Faculty
Nutrition Education
Program State Staff
FCS Extension
agents
Program assistants
Local media
Farmer’s Markets
KDA
Volunteers
Community Partners
Schools
Local business
FCS Extension
agents
Program assistants
Inputs Outputs
Activities Participation
Outcomes
Short Medium Long
Evaluate knowledge
gained and
behavior changes of
Kentucky Plate it Up
Kentucky Proud
participants.
Distribute educational
materials and conduct
programs related to
teach objectives of
program
Development of recipe
cards, demonstration
plans, and media
scripts for local fruits