Ag Awareness, Marketing & Leadership 2023Plan of Work

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Warren County CES

Title:
Ag Awareness, Marketing & Leadership 2023
MAP:
Agriculture
Agents Involved:
Joanna Coles, Julie Brown & Kristin Hildabrand
MAJOR PROGRAM 1:
Farm Management, Economics and Policy
MAJOR PROGRAM 2:
Agriculture and Extension Leadership Development
Situation:

With more citizens at least one generation removed from the farm, it is crucial for individuals and communities to understand the importance of agriculture. Ag awareness was identified as a high priority in the Warren County needs assessment survey and for the agricultural advisory council. Empowering farmers and agriculturalist to share their story and market their piece of agriculture is essential in this effort.

Long-Term Outcomes:
Intermediate Outcomes:
Initial Outcomes:
Evaluation:

Initial Outcome: Individuals engage in learning more about agriculture & farmers learn more about marketing.

Indicator: Individuals state they gained knowledge and are aware of importance of agriculture and marketing principles.

Method: Participation at events or engaging in media campaigns. Post session evaluation.

Timeline: Ongoing


Intermediate Outcomes: Content developed to promote agricultural awareness by local leadership. Farmers adopt marketing principles.

Indicator: Number reached through educational content & number of individuals involved  

Method: Educational distribution and follow up surveys.

Timeline: Ongoing content


Long-term Outcomes: Agricultural advocates engaged in public policy and strategic planning and farmers increase profitability due to marketing techniques.

Indicator: Number of individuals involved in agriculture advocacy and to increase in farm income.

Method: Observations

Timeline:  Ongoing

Learning Opportunities:

Audience: Beef Consumers

Project or Activity: Beef Promotion Month

Content or Curriculum: Beef nutrition, cuts and recipe demos

Inputs: Media, grant funding, KY Beef Council, Cattlemen’s Association

Date: May 2023


Audience: Dairy Consumers

Project or Activity: Dairy Promotion Month

Content or Curriculum: Dairy nutrition, recipe demos

Inputs: Media, SUDIA

Date: June  2023


Audience: Community Leaders, Farmers, Local Food Enthusiasts

Project or Activity: Ag Awareness Breakfast

Content or Curriculum: Ag Awareness

Inputs: Volunteers, farmers, sponsors, facilities

Date: March 2023


Audience: Farmers & Consumers

Project or Activity: Farm & Home Show

Content or Curriculum: Timely Agriculture Topics

Inputs: Agent’s Time, specialists, WBKO camera & production team

Date: 5 episodes 5:15am


Audience: Farmers & Consumers

Project or Activity: Ag Connections

Content or Curriculum: Timely Agriculture Topics

Inputs: Agent’s Time, specialists, WKCT production team, sponsors

Date: Tuesdays 8:30am


Audience: Farmers

Project or Activity: Warren County Ag Facebook Page

Content or Curriculum: Timely Agriculture Topics and Event Announcements

Inputs: Staff Assistant’s Time

Date: Weekly Plus Updates


Audience: Farmers & Consumers

Project or Activity: Warren County Ag Website

Content or Curriculum: Timely Agriculture Topics and Event Announcements

Inputs: Staff Time, Equipment Content

Date: Monthly Updates


Audience: Agritourism Operators

Project or Activity: Agritourism Group Marketing

Content or Curriculum: Agritourism Group Marketing

Inputs: Agent’s Time, KDA Time, Tourism Partnerships, Brochures

 Date: 


Audience: Consumers and Non-traditional Farmers

Project or Activity: YouTube

Content or Curriculum: Agriculture, Food, Horticulture

Inputs: Staff time, video production, video editing

Date: Weekly


Audience: Producers

Project or Activity: Warren County Ag Blog

Content or Curriculum: Ag News

Inputs: Agent’s Time, Staff Assistant’s Time

Date: Ongoing


Audience: Farmers/Food Entrepreneurs

Project or Activity: Social Media for Farmers

Content or Curriculum: Content Creation, Audiences, Analytics

Inputs: Agent’s Time, Staff  Time, Social Media Stats

Date: Winter 2023





Success Stories

Utilizing Social Media to Increase Outreach

Author: Joanna Coles

Major Program: Farm Management, Economics and Policy

Social media represents a huge potential for outreach for the Cooperative Extension Service. Since July 2016, Warren County Agriculture’s social media presence has increased its scope and interaction.  The platform focuses on timely agriculture and horticulture educational information, promotion of events, agriculture awareness campaigns, and recognition of local farmers.  From July 2022-June 2023, Warren County Agriculture Facebook page reached 289,099 accounts and engaged 11003

Full Story

Delivering Educational Content through the Farm and Home Show

Author: Joanna Coles

Major Program: Farm Management, Economics and Policy

The Warren County Extension Service has worked with the Farm and Home Show for 20+ years as a platform for other Extension Agents and Specialists to share research-based information from the University of Kentucky. This educational, 5-minute show shares seasonal topics related to the farm and the home and is broadcast on the WBKO TV Station to residents across the South-Central Kentucky viewing area.Warren County Extension Agents have produced, edited, and shared daily educational shows on a myr

Full Story

MEAL Sucess 10 years later

Author: Joanna Coles

Major Program: Agriculture and Extension Leadership Development

Motivating and Educating Agricultural Leaders (MEAL) was created by a group of Mammoth Cave Area Agriculture Agents to develop leadership skills for farmers.  The 18-month course provided farmers an opportunity to learn key leadership skills and network with others in south-central Kentucky and was scheduled around major farming tasks and didn’t take them away from the farm overnight.  Evaluation results after program completion indicated that 100% of the participants felt more c

Full Story
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