Leadership, Community Development, and Marketing - Community Pride, Leadership, Communications, and Collaborations Plan of Work

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Campbell County CES

Title:
Leadership, Community Development, and Marketing - Community Pride, Leadership, Communications, and Collaborations
MAP:
Leadership, Community Development, and Marketing
Agents Involved:
Scully, Thompson, Prim, Farley, Stolz, Turner, Harney, Agnew, New, Dawson-Forrer, Bridewell, Garza, Kasirosafar
MAJOR PROGRAM 1:
Kentucky Extension Leadership Development (KELD)
MAJOR PROGRAM 2:
Youth Engagement Leadership Program (YELP)
MAJOR PROGRAM 3:
Community Leadership Development
MAJOR PROGRAM 4:
Community Engagement
Situation:


The University of Kentucky Cooperative Extension Service Community Needs Assessment revealed that the Campbell County Cooperative Extension Service should continue to work on the following:

1. More qualified leaders to prepare community for the future

2. More citizens helping to solve local issues

3. More youth community leadership opportunities


As of 2019, Campbell County’s population was estimated to be 93,152.  With Campbell County ranking in the top ten largest populated counties in Kentucky, the need to model the importance of marketing the College of Agriculture, Food and Environment is an ongoing challenge for the Campbell County Cooperative Extension Service agents, assistants and support staff.  (U.S. Census Bureau Quick Facts Pop. Estimate July 1, 2019.) 

Audience: General Public



Long-Term Outcomes:

Youth and adults, who participate in Extension programs are qualified to be leaders in the community

Youth and adults respond to solve local issues   

Youth participate in county, district, state, and national leadership opportunities   

Advocate for community issues  

Elected officials and government services make decisions based on Extension resources (i.e. public works, city/ county officials) 

Extension actively participates in community coalitions

Social, economic, and environmental conditions/situations will improve as a result of increased awareness and utilization of the Campbell County Extension Service programs and resources.

Intermediate Outcomes:

Youth and adults will complete leadership training program(s)

Volunteers/Leaders serve as leaders and educators in the Tri-County area

Extension clients participate and lead in community improvement events

Youth and adult volunteer for programs, events, and educational opportunities

Youth and adults use decision making, communications, record keeping, leadership, and/or service projects and activities  

Youth and adults set goals 

Community members collaborate on issues

Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service

Initial Outcomes:

Volunteers/Leaders will maintain certification by attending continuing education programs

Volunteers/Leaders will continue to work closely with staff, to increase knowledge and skills in leadership development

Youth and adults will express their concern for improving the community

Adults identify community members who share interest and skills related to community issues

Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.


Evaluation:

Long-term Outcome: Social, economic and environmental conditions/situations will improve as a result of increased awareness and utilization of the Campbell County Extension Service programs and resources.
 Indicator: Agents’ observations and sign in sheets
 Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.
 Timeline: July 1, 2022- June 30, 2023

 

Intermediate Outcome: Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service.
 Indicator: Agents’ observations and sign in sheets
 Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.

Timeline: July 1, 2022 - June 30, 2023

 

Initial Outcome: Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.
Indicator: Agents’ observations and sign in sheets
Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.
Timeline: July 2022- June 2023

Learning Opportunities:

Audience: General Public

Project or Activity: Marketing Extension Programming: Annual Community Celebration

Content or Curriculum: hands-on demonstrations, extension publications, interactive activities,

take home activities and recipes

Inputs: County-wide Staff, SNAP-Ed assistants, UK/ KSU specialists, community collaborators

Timeline: Fall 2022

 

Audience: NKY and Greater Cincinnati

Project or Activity: Gardening Radio Show on 91.7 WVXU

Content or Curriculum: hour long Q & A panel to answer listeners horticulture/agriculture questions and provide research-based answers

Inputs: local garden enthusiasts including farmers, researchers, extension

Timeline: monthly

 

Audience: NKY residents 

Project or Activity: Discover Extension TV segments  

Content or Curriculum: gardening, harvesting, FCS topics 

Inputs: FCS and Horticulture agent, Campbell Media

Timeline: bi-monthly

 

Audience: NKY residents 

Project or Activity: Friday’s in the Garden TV show

Content or Curriculum: Lakeside Commons Education Gardens

Inputs: FCS and Horticulture agent, Campbell Media

Timeline: 2022-2023

 

Audience: County Extension Council 

Project or Activity: Select volunteer leaders representing all program areas to provide guidance 

on programming and county needs

Content or Curriculum: Community Assessment, Plan of Work Report

Inputs: all agents, extension volunteers

Timeline: 2 times a year

 

Audience: Horticulture Advisory Council
Project or Activity: Identify, plan, and evaluate horticulture programs
Content or Curriculum: Program evaluations, County Assessment Report/POW
Inputs: Horticulture agent, Horticulture technicians, council members
 Date: 2022-2023


Audience: All Campbell County residents who are not knowledgeable about the educational

resources and services of the Campbell County Extension Service.
Project or Activity: 4-H Booth at Alexandria Fair
Content or Curriculum: 4-H marketing items and program information
Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities
Date: August/September 2022


Audience: All Campbell County residents who are not knowledgeable about the educational 

resources and services of the Campbell County Extension Service.
Project or Activity: 4-H Exhibit and Horse and Livestock Shows at Alexandria Fair
Content or Curriculum: 4-H projects
Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities
Date: August/September 2022

Audience: All Campbell County residents who are not knowledgeable about the educational

resources and services of the Campbell County Extension Service.
Project or Activity: All Program Area Newsletters
Content or Curriculum: Newsletters to describe and advertise extension programs
Inputs: Campbell County Agents and support staff, volunteers, programs council, District Board Funds
 Date: monthly throughout the year


Audience: All Campbell County residents who are not knowledgeable about the educational

resources and services of the Campbell County Extension Service.
Project or Activity: Extension Service Digital Sign
Content or Curriculum: Program advertisement
Inputs: paid staff, volunteers, programs council, District Board Funds
Date: July 2022 – June 2023

Audience: All Campbell County residents who are not knowledgeable about the educational 

resources and services of the Campbell County Extension Service.
Project or Activity: Discover Extension
Content or Curriculum: Campbell County Cooperative Extension Service Brochure

marketing Extension programs and activities
Inputs: Campbell County Agents and support staff, volunteers, programs councils, District Board 

Funds
Date: Two times a year

 

Audience: Campbell County citizens who are not knowledgeable about agriculture’s role in Campbell

County
Project or Activity: Agriculture Videos
Content or Curriculum: Three Farm Cooperators, Campbell County Media, Agent
 Date: November 2022 – March 2023

 

Audience: All Campbell County residents who are not knowledgeable about the educational

resources and services of the Campbell County Extension Service.
Project or Activity: Campbell County 4-H Facebook Page, YouTube Channel, Instagram Account
Content or Curriculum: Promoting 4-H Events and Activities
Inputs: paid staff, volunteers, programs council, District Board Funds, internet and the enormous and ever reaching world wide web
Date: Updated continuously

Audience: Campbell County Residents
Project or Activity: Campbell County FCS Facebook Page
Content or Curriculum: Promoting FCS Events and Activities
Inputs: Internet, Facebook, FCS Agents and support staff, UK curriculum and publications
 Date: Updated continuously

 

Audience: Campbell County Residents
Project or Activity: Campbell County Agriculture and Horticulture Facebook Page
Content or Curriculum: Promoting Agriculture and Horticulture Events and Activities
Inputs: Internet, Facebook, Agriculture and Horticulture Agents and support staff,

UK curriculum and publications
Date: Updated continuously

 

Audience: Campbell County Residents
Project or Activity: Campbell County Environmental Education Facebook Page
Content or Curriculum: Promoting the Campbell County Environmental Education Center and 

activities
Inputs: Internet, Facebook, Natural Resource and Environmental Management Agent

and support staff, UK curriculum and publications
Date: Updated continuously

 

Audience: Lakeside Commons Educational Gardens Council
 Project or Activity: plan garden plantings and activities
 Content or Curriculum: program planning
 Inputs: Horticulture agent and technicians, council members

Date: 2022-2023


 Audience: Campbell County Recorder Readers (17,000)

Project or Activity: Extension news articles
 Content or Curriculum: Timely articles from all program areas

Inputs: UK Cooperative Extension Agents (All Program Areas,) Support Staff and

Campbell County Community Recorder Newspaper

Date: Weekly articles throughout the year

 

Audience:  Campbell County Extension Homemakers

Project or Activity: KEHA Officer and Chairman Training / County KEHA Kickoff

Content or Curriculum: KEHA Training Toolkit, KEHA Manual, KEHA Website

Inputs: FCS Agents, State Advisors

Date: Annually each fall

 

Audience: Campbell County Extension Homemakers

Project or Activity: KEHA State Meeting

Content or Curriculum: Officer Training & Educational Chairman Workshops

Inputs: FCS Agents, State Advisors

Date: Annually each spring

 

Audience:   Family & Consumer Sciences Advisory Group

Project or Activity:  Group meets with FCS Agents to help guide FCS programs

Content or Curriculum:  Building Strong Families Publication, FCS POW, and FCS Success Stories

Inputs:   FCS Agents, NEP Assistants, FCS Community Collaborators

Date: Meets once a year


Audience: Agriculture Council

Project or Activity: Ag Issues Meetings

Content or Curriculum: Program planning

Inputs: Ag leaders and Ag agent

Date: November/December 2022

 

Audience: Agriculture Development Council

Project or Activity: CAIP Program 

Content or Curriculum: CAIP Program 

Inputs: Council Members, GOAP and Ag agent

Date: January and May 2023


Audience: Campbell County Cattle Association Board of Directors/general membership 
Project or Activity: Board meetings and annual membership meeting 
Content or Curriculum: Program planning and prioritization
Inputs: CCCA leaders, agriculture agent and CCCA members
Date: Monthly, second Tuesday of each month at 6:30 p.m. 

Audience: Campbell County Farm Land Workgroup
Project or Activity: Sustainable Agriculture Program Planning    
Content or Curriculum: Program planning 
Inputs: Ag Leaders, Fiscal Court, Community leaders 
Date: Meet 4 to 6 times a year, Mondays at 9 PM 


Audience: Campbell County Jolly Park Community Development Council
 Project or Activity: Long Range Plan for A. J. Jolly Park
 Content or Curriculum: Community Resources
 Inputs: Community Leaders, Fiscal Court, Fish and Wildlife, Volunteers
 Date: Monthly meetings, last Wednesday of the month at 3:00 p.m.

 Audience: NKHN Directors

Project or Activity: NKHN Board Retreat
 Content or Curriculum: Leadership Development
 Inputs: Agents and Board members
 Date: February 2023

 

Audience: NKHN Directors and Events Committee Meetings

Project or Activity: NKHN Board and Events Committee Meetings/Monthly  
 Content or Curriculum: Leadership Development, Program Planning  
 Inputs: Agents, Board, committee members and volunteers
 Date: July 2022- June 2023

 

Audience: NKHN members 
 
Project or Activity: NKHN Annual Meeting 
 
Content or Curriculum: Business meeting and educational program 
 
Inputs: Directors, Equine guest speakers, agents, NKHN members and volunteers 
 
Date: January 2023



Success Stories

Community Celebration

Author: Sarah Imbus

Major Program: Community Engagement

Over the past 6 years, Campbell County Cooperative Extension, has hosted their annual family friendly event:  Community Celebration to help market and increase awareness to local residents and the surrounding communities about The Cooperative Extension Service. Across Kentucky, Extension continues to be the “best kept secret”. In effort to build awareness about Extension and the research based information for communities, Campbell County Extension for th

Full Story

Community Celebration

Author: Sherri Farley

Major Program: Community Engagement

Over the past 6 years, Campbell County Cooperative Extension, has hosted their annual family friendly event:  Community Celebration to help market and increase awareness to local residents and the surrounding communities about The Cooperative Extension Service. Across Kentucky, Extension continues to be the “best kept secret”. In effort to build awareness about Extension and the research based information for communities, Campbell County Extension for the first time in two

Full Story

Campbell County Open House Celebrates Community

Author: Michelle Simon

Major Program: Agriculture and Extension Leadership Development

Over the past 6 years, Campbell County Cooperative Extension, has hosted their annual family friendly event:  Community Celebration to help market and increase awareness to local residents and the surrounding communities about The Cooperative Extension Service. Across Kentucky, Extension continues to be the “best kept secret”. In effort to build awareness about Extension and the research based information for communities, Campbell County Extension for the first time in two

Full Story

Community Celebration

Author: Kellsey Agnew

Major Program: Community Engagement

Over the past 6 years, Campbell County Cooperative Extension has hosted its annual family-friendly event:  Community Celebration to help market and increase awareness among residents and the surrounding communities about The Cooperative Extension Service. Across Kentucky, Extension continues to be the “best kept secret.” In effort to build awareness about Extension and the research-based information for communities, Campbell County Extension held the event at the Campbell C

Full Story

Marketing Extension

Author: Owen Prim

Major Program: Community Engagement

Marketing Extension

A successful team effort in marketing extension in Campbell County has been our Community Celebration- Open House.  This event helps increase awareness among residents and the surrounding communities about The University of Kentucky Cooperative Extension Service.  Across Kentucky, Extension continues to be the “best kept secret”.  In an effort to build awareness about extension and the research-based information and activities that are available, The Campbell County Co

Full Story

KACAA Agriculture Economics Committee Partners with UK Economics Department to Expand Agent Opportunities

Author: Michelle Simon

Major Program: Agriculture and Extension Leadership Development

Campbell County ANR Agent became a member of the Kentucky Association of County Agriculture Agents in 2010 and was elected to the position of Agriculture Economics & Community Development Committee Chair. Prior to 2010 there was limited communication between the specialists and agriculture economics department on campus and agents at the county level which restricted the development and advancement of agriculture economics programs. In 2018, Campbell County ANR Agent jump started the KACAA A

Full Story

Fostering Homemaker Leadership

Author: Kate Thompson

Major Program: Kentucky Extension Homemaker Association

Fostering Homemaker Leadership

Building the capacity of volunteer leaders within counties is critical for the sustainability of a community infrastructure (Family and Consumer Science Extension, 2008).  Extension Homemakers provide numerous opportunities for individuals to enhance leadership skills at club, county, and area levels.   Leadership development is a strong emphasis and by-product of every Extension Homemaker activity and event.   The development of leadership skills provides tools to enable individu

Full Story
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