Perry County CES

Title:

Agricultural Marketing

MAP:

Promoting Commodities

Agents Involved:

May

MAJOR PROGRAM 1:

Beef

MAJOR PROGRAM 2:

Forages

MAJOR PROGRAM 3:

Horticulture, Commercial

MAJOR PROGRAM 4:

Volunteer Development

Situation:

 Agricultural Leaders in Perry County have always been concerned that in order for Perry County’s Agricultural Industry to have any significant economic impact in the County, new and alternative markets would have to be established. This situation has never been of more importance now because of the down turn in the economy as a result of the loss of coal industry jobs, nearly 70%.This has led to an employment rate of 9.5% which places Perry County in the top 10 in the state for high unemployment. Loss of jobs has also led to residents leaving the County to find work. The County has seen a population decline of 8.1%. (Zimmerman, KY By The Numbers, October 2019)  Many of those remaining residents are looking for ways to support their families without having to move out of the area to find work. In fact according to Perry County’s response to the 2019 KY Extension Community Assessment, the number 1 priority indicated is the need for “More jobs paying good wages and benefits”.

This situation has stimulated a renewed interest in Agriculture in the County. Agricultural receipts are up nearly 300%. There is a push under way to produce and buy local. Only 21% of the zip codes in Perry County have access to healthy food outlets or Farmer's Markets. Perry County is considered one of the unhealthiest Counties in the State. It's been deemed a "Rural Food Desert". 
 The Perry County Cooperative Extension Service will play a major role in this effort by serving as a catalyst working with clientele and other organizations to deliver programming on alternative markets, local food production, farmer’s market support, forestry, beekeeping and agritourism. 

The community Assessment indicated that youth and adults also needed support in career readiness. A better appreciation of the abundance of natural resources and the ever developing technology to increase value of these assets is another area for increased education. 

Long-Term Outcomes:

Producers will take advantage of alternative markets, become more profitable and will diversify and expand their operations.

           Youth will be environmentally literate and be advocates for environmental sustainability and stewardship.

           Youth will innovate in addressing social problems an situations using STEM. 

Intermediate Outcomes:

Producers realize the potential of working together to market their products and see an increase in farm profits. New alternative markets will be discovered. Producers will become more diverse.

Youth will utilize and practice life-skills, incorporating new methods and technology.

Youth will explain the importance and role of natural resources in daily life. 

Initial Outcomes:

Agricultural groups will work cooperatively to develop strategies and goals that will forge a path to new marketing opportunities. New partnerships and coalitions will be formed. The Extension Service and Extension leadership will construct an Extension Annex Complex.

Youth will develop valuable life-skills, including critical thinking, problem-solving., effective communication, and leadership.

Evaluation:

Outcome: Number of new marketing opportunities. Increase in farm profits. More diverse farming operations to become more competitive in a global economy. 

Indicator: number of participants taking advantage of new marketing opportunities and increase profits and sales. 

Number of participants attending workshops.

Number of people who report change in knowledge.

Number of youth who use skill and knowledge learned in 4-H project program.

Number of youth who indicated that in 4-H they have been allowed to figure out things for themselves.

Method: Evaluations of programs, clientele surveys.

4-H Common Measurers survey.

Timeline: All year 

 

Learning Opportunities:

Audience: Beef Cattle Producers 
Project or Activity: Beef Cattle workshops, trainings and suppost the IRM Program producers in Perry County
Content or Curriculum: Marketing and herd health 
Inputs : Agents, Specialist, Producers, Veterinarians 
Date: All year 
  
Audience: Mountain Cattlemen Association Members 
Project or Activity: Mountain Cattlemen Association Educational Meetings 
Content or Curriculum: Educational Programs to teach management, health and marketing skills 
Inputs: Agents, Specialist, Veterinarians, On Farm Demonstrations 
Date: Quarterly 
 
Audience: Fruit and Vegetable Growers 
Project or Activity: Fruit and Vegetable Growers training meetings 
Content or Curriculum: Training will be provided on Best Management Practices, Marketing, Pest and Disease control, Processing and Cover Crops
Inputs: Agent, Specialist, UK Publications and Resources 
Date: Spring and Summer months 

Audience: Farmer Market Vendors 
Project or Activity: Perry County Farmer’s Market Support 
Content or Curriculum: Work with the Perry County Farmer’s Market Board to promote, support and provide training to the Farmer’s Market Vendors 
Inputs: KDA, Agent, Specialist, UK Publications and Resources 
Date: All year 
 
Audience: Beekeepers, Perry County Beekeepers Association, and General Public
Project or Activity: Beekeeping Program 
Content or Curriculum: Conduct workshops, work with the Perry County Beekeepers Association and coordinate the annual Beekeeping School to increase interest in Beekeeping and explore potential markets for bee products. 
Inputs: State Apiarist, Agent, Local Beekeepers, UK Publications and Resources 
Date: All Year
  
Audience: Forage Producers and Livestock Owners 
Project or Activity: Hay Testing, Hay, and Pasture Management 
Content or Curriculum: Provide education on the importance of Forage Testing and how to establish and manage forage crops 
Inputs: Agent, Specialist, Kentucky Department of Agriculture
Date: All Year

Audience: Timber Owners

Project or Activity: Workshops and training 

Content or Curriculum: Provide training to timber owners and Master Loggers on forest management and marketing.

Inputs: Agent, Specialists

Date: All Year

Audience: Southeast KY Sheep Producers Association

Project or Activity:Promotion, Education workshops and meetings

Content or Curriculum: Provide support to the newly formed Southeast KY Sheep Producers Association through educational workshops and trainings and membership meetings.

Inputs: Agent, Specialist, Producers

Date: All Year

Audience: School-aged youth – 6-9 graders

Project or activity: Environmental Resources 4-H Academy

Content or Curriculum: Project WET, Projects Food, Land, People, Project Learning Tree, Flying Wild, Stream Team, WHEP, Kentucky’s Useful Forest, Project underground, 4-H Fishing curric..

Inputs: Robinson Forest Camp, Youth scholars, Teen ambassadors, Agents, Program assistants, supplies for hands-on projects, Field trips for exploring environment.

Date: 2021-2024

Audience; School aged youth – 5-6 graders

Project or Activity: County 4-H Forestry Field Days

Content or Curriculum: KY 4-H Forestry Field Day materials, geology.

Inputs: Youth, teachers, buses, contest supplies, Biltmore sticks, compasses, tree walk, county Park and shelters, KDF personnel, RCARS personnel, USDA personnel, recognition items.

Audience: Science Teachers

Project or Activity: National 4-H Science Experiment, 4-H physics Zoo, NEED Energy Fair.

Content or Curriculum: NSE curricula and kits, Zoo kit, NEED kit

Inputs: Curricula kits, passports, youth, teachers, supplies.

Success Stories