Marketing, Diversifying, and Managing Local AgriculturePlan of Work

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Estill County CES

Title:
Marketing, Diversifying, and Managing Local Agriculture
MAP:
Local Foods and Sustainable Agriculture
Agents Involved:
Eric Baker, Taylor Miles
MAJOR PROGRAM 1:
Local Food Systems
MAJOR PROGRAM 2:
Small Farm Management
MAJOR PROGRAM 3:
Beef
MAJOR PROGRAM 4:
Forages
Situation:
Due to lower commodity prices and higher input prices, farms need to diversify and become more efficient in order to insulate against prolonged suppressed pricing.
Long-Term Outcomes:
Stabilize farm incomes using improved marketing techniques, development of a robust local food economy, and diversified enterprises.
Intermediate Outcomes:
Farmers and community members will adopt new technologies and practices based on research by land grant universities that encourage the use of local products, local marketing, practical risk management plans, and smart diversification.
Initial Outcomes:
Increase knowledge, and skills in production techniques, and marketing tools.
Evaluation:

Initial Outcome: Increase knowledge, and skills in production techniques, and marketing tools.

Indicator: Use of marketing tools

Method: Inverviews

Timeline: Fall 2021


Intermediate Outcome: The adoption of new technologies to encourage local marketing.

Indicator: Increased awareness of local food systems in the local community

Method: Increased use of local food market

Timeline: Summer 2022


Long-term Outcome: Development of a robust local food economy

Indicator: stable, diverse local food market

Method: frequency of Farmers Market days and number of vendors

Timeline: Fall 2024

Learning Opportunities:

Audience: Farmers

Project or Activity: Crop Production Meeting

Content or Curriculum: Education

Date: Winter


Audience: Farmers

Project or Activity: Livestock Production Meetings

Content or Curriculum: Education

Date: All year


Audience: Community members/ youth

Project or Activity: Horticulture Meetings

Content or Curriculum:

Date: Winter/Spring


Audience: Youth/Farmers

Project or Activity: Farm Field Day

Content or Curriculum: Education

Date: Summer/Fall


Audience: Community members/ youth

Project or Activity: Vocational Technology Center Cooperation

Content or Curriculum: Education

Date: All Year


Audience: Farmers

Project or Activity: Forage Management

Content or Curriculum: Education

Date: Winter/Spring


Audience: youth

Project or Activity: Animal Science Project Group/Clubs

Content or Curriculum: Education

Date: September-May


Audience: Community members

Project or Activity: C.A.I.P Cost Share Program

Content or Curriculum: Education

Date: All Year


Audience: Community members

Project or Activity: Farmer's Market

Content or Curriculum: Education

Date: All Year


Audience: Farmers

Project or Activity: Agriculture Marketing

Content or Curriculum: Education

Date: All year


Audience: Farmers

Project or Activity: BQCA Training

Content or Curriculum: Education

Date: All Year


Audience: Community members/ youth

Project or Activity: Forest Management

Content or Curriculum: Education

Date: All Year


Audience: Farmers/ Youth

Project or Activity: Farm Tours/ Field Days

Content or Curriculum: Education

Date: All Year


Audience: Farmers/ Youth

Project or Activity: Small Farm Management 

Content or Curriculum: Education

Date: All Year



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