Commercial Horticulture - Farmers MarketPlan of Work

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Campbell County CES

Title:
Commercial Horticulture - Farmers Market
MAP:
Commercial Horticulture - Farmers Market
Agents Involved:
Stolz, Turner, Vaughn, Pilcher, Allen
MAJOR PROGRAM 1:
Commercial Horticulture
MAJOR PROGRAM 2:
Farmer's Markets
MAJOR PROGRAM 3:
Local Food System Development and Mapping
MAJOR PROGRAM 4:
Accessing Nutritious Foods (general)
Situation:
Five Farmer’s Markets are currently operating in Campbell County with a total of ten in the three Northern Kentucky counties. The mission of the Campbell County Farmers Market is to enhance income opportunities for local farmers and food entrepreneurs by offering residents of the Greater Cincinnati area access to locally grown products (both raw and processed).
Long-Term Outcomes:
Strengthen existing markets to offer more diversity of products, increase foot traffic to markets and make them a dynamic destination with events, activities and educational programs to attract customers and visitors. Lengthen the sales season by several months and have at least one market operating year round.
Intermediate Outcomes:
Increase production efficiency of existing growers and get them to implement season extension techniques. Continue to seek better access and facilities at existing markets.
Initial Outcomes:
Collaborating with FCS, 4H, and SNAP-ED program areas by offering tastings and events to increase customer base. Implement new marketing plan for all Campbell County markets.
Evaluation:

Long-term Outcome: Diversify market goods

Indicator: Increased sales

Method: survey produce at markets and secret shopper evaluation

Timeline: April-August 2018


Intermediate Outcome: Increase vendors and diversify goods at market

Indicator: Increase foot traffic in market, increase sales, awareness

Method: survey

Timeline: April –October 2018


Learning Opportunities:
Audience: Beginner Farmers
Project or Activity: MarketReady Producer Training
Content or Curriculum: 3 part series of proven and new marketing techniques
Inputs: UK marketing specialist, KYDA & CEDIK
Date: March 2018

Audience: Homebased Microprocessing training
Project or Activity: Using and Preserving diverse product
Content or Curriculum: FCS specialists recorded training
Inputs: UK specialists
Date: March 2018

 

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