Campbell County CES

Title:

Home Horticulture - Access to Local Produce

MAP:

Home Horticulture

Agents Involved:

Stolz, Turner, Thompson, Rex, Sorrell, Pilcher

MAJOR PROGRAM 1:

Horticulture, Commercial

MAJOR PROGRAM 2:

Local Food Systems

MAJOR PROGRAM 3:

Plate It Up! Kentucky Proud

MAJOR PROGRAM 4:

Integrated Pest Management

Situation:

Our county assessment report indicates that many residents have requested information to gain knowledge about, but not limited to: food education, youth gardening, small scale farming, access to fresh produce, farm to table programming, and farm education for urban youth.

Long-Term Outcomes:

Strengthen existing markets to offer more diversity of products, increase foot traffic to markets and make them a dynamic destination with events, activities, and educational programs (i.e. food demonstrations) to attract customers and visitors. 

Intermediate Outcomes:

Provide access to fresh produce to families throughout the county especially in the urban community; decrease hunger; increase food education programs on healthy and safe food preparation methods with produce grown at home and/or purchased from local markets. Increase average fruit and vegetable consumption by one or more servings per day.

Initial Outcomes:

Diversify farmers crop production

Collaborating with FCS and SNAP-ED program areas by offering tastings and events to increase customer base and access to local produce

Learn to grow, prepare, and preserve food

Learn a new recipe

Incorporate unfamiliar foods into a healthy lifestyle

Evaluation:

Long-Term Outcomes: Increase vendors and diversify goods at market

Indicator: Increased sales

Method: Survey produce at markets and secret shopper evaluation

Timeline: 2020-2021

Intermediate Outcomes: Increase access to fresh produce to families

Indicator: Increase market awareness, increase redemption rates of state and federal produce programs

Method: Survey

Timeline: 2020-2021

Initial Outcomes: Awareness of health benefits by an increase in physical activity and eating more fruits and vegetables  

Indicator: Adopting knowledge to make better lifestyle choices 

Method: Survey

Timeline: 2020-2021

Learning Opportunities:

Audience: County growers

Project or Activity: UK Vegetable conference and KSU Third Thursday

Content or Curriculum: Proven organic techniques, specific classes on vegetables

Inputs: Horticulture Agent, Horticulture Technicians, UK/ KSU specialists.  

Timeline: 2020-2021

Audience: Market vendors

Project or Activity: Produce Best Practice Training and Home-Based Micro-processing 

Content or Curriculum: UK specialists power point.

Inputs: Hort Agent and UK specialists

Timeline: 2020-2021

Audience: Market Consumers

Project or Activity: Fresh produce samples

Content or Curriculum: KY proud or Plate it Up recipes 

Inputs: Hort agent, FCS agents, SNAP-Ed, KDA

Timeline: June-November 

Audience: Adults

Project or Activity: Increase physical activity, gain knowledge about a new recipe, and access to local market

Content or Curriculum: Culinary Couch Potato Challenge

Inputs: Hort and FCS agents

Timeline: July-September

Audience: Preschool

Project or Activity: Flowerbuds-improve reading readiness skills while gaining knowledge about fruits and vegetables

Content or Curriculum: LEAP curriculum, FCS and hort publications

Inputs: Hort and FCS

Timeline: 2020-2021

Success Stories