Campbell County CES

Title:

Public Awareness of Campbell County Extension Programs

MAP:

CES-Marketing Campbell County Extension Programs

Agents Involved:

Farley, Prim, Thompson, Rex, Sorrell, Scully, Stolz, Turner, Forrer, Agnew. Harney, Linepensel, Vaughn

MAJOR PROGRAM 1:

Youth Engagement Leadership Program (YELP)

MAJOR PROGRAM 2:

Mobilizing Action through Planning and Partnerships (MAPP)

Situation:

As of 2015, Campbell County’s population was estimated to be 92,066. With Campbell County ranking in the top ten largest populated counties in Kentucky (92, 066) the need to model the importance of marketing the College of Agriculture, Food and Environment is an ongoing challenge for the Campbell County Cooperative Extension Service agents, assistants and support staff. (U.S. Census Bureau Quick Facts Pop. Estimate July 1, 2015)

Long-Term Outcomes:

Social, economic and environmental conditions/situations will improve as a result of increased awareness and utilization of the Campbell County Extension Service programs and resources.

Intermediate Outcomes:

Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service.

Initial Outcomes:

Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.

Evaluation:

Long-term Outcome: Social, economic and environmental conditions/situations will improve as a result of increased awareness and utilization of the Campbell County Extension Service programs and resources.
Indicator: Agents’ observations and sign in sheets
Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to ID how new program participants found out about the Extension Service.
Timeline: July 1, 2019- June 30, 2020

Intermediate Outcome: Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service.
Indicator: Agents’ observations and sign in sheets
 Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to ID how new program participants found out about the Extension Service.

Timeline: July 1, 2019- June 30, 2020

Initial Outcome: Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.

Indicator: Agents’ observations and sign in sheets

Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to ID how new program participants found out about the Extension Service.

 Timeline: July 2019- June 2020

Learning Opportunities:

Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service. Project or Activity: 4-H Booth at Alexandria Fair Content or Curriculum: 4-H marketing items and program information Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities Date: August/September 2019 Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service. Project or Activity: 4-H Exhibit and Horse and Livestock Shows at Alexandria Fair Content or Curriculum: 4-H projects Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities Date: August/September 2019 Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service. Project or Activity: All Program Area Newsletters Content or Curriculum: Newsletters to describe and advertise extension programs Inputs: Campbell County Agents and Support Staff, volunteers, programs council, District Board Funds  Date: monthly throughout the year Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service. Project or Activity: Extension Service Digital Sign Content or Curriculum: Program advertisement Inputs: paid staff, volunteers, programs council, District Board Funds Date: July 2019 – June 2020 Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service. Project or Activity: What's Happening in Campbell County Content or Curriculum: Community Brochure marketing Extension programs and activities Inputs: Campbell County Agents and Support Staff, volunteers, programs council, District Board Funds  Date: August 2019, March 2020 Audience: Campbell County citizens who are not knowledgeable about agricultures role in Campbell County Project or Activity: Agriculture Videos Content or Curriculum: 3 Farm Cooperators, Campbell County Media, Agent  Date: November 2019 – March 2020 Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service. Project or Activity: Campbell County 4-H Facebook Page Content or Curriculum: Promoting 4-H Events and Activities Inputs: paid staff, volunteers, programs council, District Board Funds, internet and the enormous and ever reaching world wide web Date: Updated continuously Audience: Campbell County Residents Project or Activity: Campbell County FCS Facebook Page Content or Curriculum: Promoting FCS Events and Activities Inputs: Internet, Facebook, FCS Agents and Support Staff, UK curriculum and publications Date: Updated continuously Audience: Campbell County Residents Project or Activity: Campbell County Ag and Hort Facebook Page Content or Curriculum: Promoting Ag and Hort Events and Activities Inputs: Internet, Facebook, Ag and Hort Agents and Support Staff, UK curriculum and publications Date: Updated continuously Audience: Campbell County Residents Project or Activity: Campbell County Environmental Education Facebook Page Content or Curriculum: Promoting the Campbell County Environmental Education Center and activities Inputs: Internet, Facebook, Natural Resource and Environmental Management Agent and Support Staff, UK curriculum and publications Date: Updated continuously Audience: Horticulture Advisory Council Project or Activity: Plan for horticulture programs Content or Curriculum: program planning Inputs: Hort agent, Hort technicians, council members Date: quarterly meetings Audience: Lakeside Commons Educational Gardens Council Project or Activity: plan garden plantings and activities Content or Curriculum: program planning Inputs: Hort agent, Hort technicians, council members Date: quarterly meetings Audience: Gardening Show on WXVU 91.7 Public Radio Project or Activity: marketing of Campbell County and NKY Extension programs and gardening advice Content or Curriculum: radio, social media Inputs: Hort. Agent  Date: Monthly, January-December Audience: Campbell County Community Celebration   Project or Activity: marketing of Campbell County Extension Programs Content or Curriculum: annual event at Extension office Inputs: agents, program assistants, volunteers, support staff  Date: annually, June 2020 Audience: Campbell County Media Central Viewers (12,600) Project or Activity: Cooking segments on Campbell County Media Central  Content or Curriculum: Promoting FCS, Horticulture and other Extension  Events and Activities  Inputs: UK Cooperative Extension FCS agent and Hort agent and Campbell County Media Central  Date: August 14th, October 24th, and November 7th (2019-2020) Audience: Campbell County Recorder Readers (17,000) Project or Activity: Extension News article  Content or Curriculum: Timely articles from all program areas Inputs: UK Cooperative Extension Agents (All Program Areas,) Support Staff and Campbell County Community Recorder Newspaper Date: Weekly articles throughout the year Audience: SNAP recipients at the SNAP Office in Newport Project or Activity: Nutrition Education Program (NEP) Display Content or Curriculum: NEP newsletters, publications, calendars and recipes; Nutrition Messages on Displays Inputs: UK Cooperative Extension Family and Consumer Sciences Agent and SNAP Office Date: Display update every month throughout the year (2019-2020)

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