Agriculture Production, Marketing and EducationPlan of Work

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Clay County CES

Title:
Agriculture Production, Marketing and Education
MAP:
Attaining Agriculture Sustainability Through Education
Agents Involved:
Jeff Casada, Alissa Sebastian
MAJOR PROGRAM 1:
Beef
MAJOR PROGRAM 2:
Home & Consumer Horticulture
MAJOR PROGRAM 3:
Farmer's Markets
MAJOR PROGRAM 4:
Natural Resources 4-H Core Curriculum
Situation:
Situation: There are 243 farms in Clay County a 28% decrease since 2007. Total acres in farm land has decreased by 32% since 2007 with the average farm size being 145 acres. Major crops grown are tobacco, corn and vegetables and sales amounted to $3,282,000. Animal sales, primarily beef cattle, accounted for $1,376,000. Total Agricultural Receipts amounted to over $4,658,000 which has not increased significantly since 2007 and is approximately a 40% decrease since 1999. Local foods are popular and Clay County has a produce buying club as well as Community Supported Agriculture for vegetables and meat. A farmers’ market has been organized and is starting to attract growers. Tobacco is now concentrated in the hands of approximately 10-15 growers and uncertainty over contracts has caused growers not to plan for the future. Plummeting corn prices has producers leaving the corn enterprise and looking at soybeans as a potential crop. Sheep, goats and rabbits are minor livestock enterprises. Oneida Baptist Institute has a Future Farmers of America Chapter and Red Bird High School and Clay County High School do not. County schools, once primarily made up of students raised on farms, are made up of students that have lost contact with the farm and where and how their food is produced. Natural resources such as timber and land must continue to be managed or hope for future opportunities dwindle.
Long-Term Outcomes:
Clay County agricultural producers will sustain profitability and optimize efficiency through the use of sound management practices, marketing and the use of current technology in annual crop, horticulture and livestock production.

Clay County agricultural producers will maximize profits, while minimizing impact to air, soil and living area.

Clay County agriculture producers will reduce the amount of pesticides that are introduced into crop and non-crop land.

Clay County agriculture producers will increase the number of vendors, variety of local food products, sales and/or profits at farmer’s markets, road side stands and community supported agriculture (CSA).

Clay County agricultural producers will increase their local access to local foods in restaurants, retail outlets and other institutions.

Clay County agricultural producers will protect and improve water quality through reducing muddy areas on the farm and improved efficiency of manure handling.

Clay County youth will see economic change by being personally involved in agriculture projects and by organizing community programs for the betterment of the county.
Intermediate Outcomes:
Clay County agricultural producers will use current technology to minimize the cost of production and increase yields. Producers will use practices which are competitive and environmentally safe. Producers will continue to transition from tobacco into other agricultural enterprises; growing quality products that can be marketed locally and regionally as local producers are linked with local consumers.

Clay County agricultural producers will adopt new technology for crop and animal production, use diagnostic services to identify insects, diseases, and weeds.

Clay County agricultural producers will evaluate their chemical storage, handling and disposal practices to ensure that they are in line with best practices. They will ensure that fields are posted after chemicals are applied and that spray materials are selected for re-entry intervals, pre-harvest intervals, pre-slaughter intervals, and milk and meat withdrawals as well materials that will cause the least harm to honey bees and other pollinators.

Clay County beef producers will implement practices such as a controlled breeding season, selecting bulls through EPDs, having a crossbreeding program, and having a complete mineral supplement program that will enhance production efficiency.

Clay County beekeepers will communicate with neighboring pesticide applicators to eliminate accidental killing of honeybees.

Clay County farmer’s market participants will earn certifications for: selling and/or providing samples at farmer’s markets; micro-processing; and USDA Good Agricultural Practices (GAP).

Clay County farmer’s market participants will apply food safety practices and create value added food items.

Clay County agricultural producers will adopt and implement ag water quality plans, nutrient management plans, forest stewardship plans, and other conservation practices appropriate for their farming operation.

Clay County youth will actively engage in agricultural practices/events such as livestock shows, skill-a-thons and field days.
Initial Outcomes:
Clay County Agricultural producers will gain knowledge in current technology and marketing as it relates to beef, forages, tobacco and commercial fruits and vegetables. Producers will gain skill in the management of their farming operations.

Clay County agricultural producers will have awareness of current land grant research concerning grain crop production.

Clay County producers will understand Organic vs Conventional crop production

Clay County producers can identify herbicide resistant pests and strategies to overcome these pests

Clay County producers can demonstrate proper use of pesticides and antibiotics

Clay County producers increased awareness of the following practices: reproduction, genetics, nutrition, health, end product, general herd management, and economics and marketing

Clay County beef participants become KY Master Cattleman

Clay County vegetable producers identify/locate local food producers and processors

Clay County livestock and crop producers will understand the importance of clean water

Clay County agricultural producers will increase knowledge of best management practices for protecting and improving water quality

Clay County youth will gain a better understanding how agriculture affects our society

Clay County youth will understand how the use and misuse of natural resources affect a global society
Evaluation:
Long Term Outcome: Agricultural producers will increase income and improve profits of their farming operations.
Indicator: Amount of dollars earned or saved through improved practices as determined by the net income of livestock sold, pounds of tobacco sold and the value of fruits and vegetables sold.
Method: programs, trainings, information from producers, markets and state statistics.
Timeline: 2016-2020

Intermediate Outcome: Producers adopt new technologies and practices that have been presented through Extension programming.
Method: Follow up farm visits or surveys from educational programs.
Timeline: 2016-2020

Initial Outcomes: Attendance at educational meetings, questions and participation in programs.
Method: Follow up farm visits, surveys and evaluations from meetings to gauge success.
Timeline: 2016-2020

Long Term Outcome: Economic change from youth involvement
Indicator: Money raised from youth participation
Method: Interview and recorded documentation
Timeline: 2016-2020

Intermediate Outcome: Youth are engaged in agriculture and environmental or natural resources practices or activities increase
Indicator: Number of participants involved; projects, activities, or enterprises students are working on themselves
Method: Surveys, follow-ups, interviews
Timeline: 2016-2020

Initial Outcome: Students show increased awareness of how agriculture and natural resources affect our world.
Indicator: Number of students that show change based on what they have learned
Method: Pre and Post Surveys
Timeline: 2016-2020


Learning Opportunities:

Audience: Clay County Cattlemen

Activity: Clay County Cattlemens' Association Educational Meetings

Content or curriculum: Educational programs that teach management, health, and marketing skills

Date: Quarterly

Inputs: UK Specialists and publications, Industry, and Association Leadership


Audience: Clay County Growers

Activity: Fruit Growers' Meeting

Content or Curriculum: Educational program that updates producers on marketing, disease, insect and pest control strategies and management

Date: Spring 2018

Inputs: UK Specialists and UK Publications, Agent


Audience: Vegetable Producers and Consumers

Activity: Clay County Community Farmers' Market

Content or Curriculum: Educational programs that focus on marketing strategies as well as producing safe and high quality produce

Date: Spring 2018    Spring 2019

Inputs: Kentucky Department of Agriculture, Agent, UK Specialists and Publications


Audience: Beekeepers in Clay County

Activity: Southeast Kentucky Beekeepers' Association

Content or Curriculum: Educational Programs on insect control, marketing, hive maintenance and processing to package a quality product

Date: Monthly March-October

Inputs: Agents, KDA, KSU, Industry


Audience: Clay County Producers

Activity: County Agriculture Investment Program

Content or Curriculum: Educational programs for County Agriculture Investment Programs

Date: As needed

Input: UK Publications, Agent, Ag Development Council, GOAP


Audience: Clay County Producers

Activity: Field Day

Content or Curriculum: Presentation of topics that will help producers manage forages and animals that utilize them

Date: Fall 2017

Inputs: UK Specialist, Agent


Audience: Clay Countians

Activities: Grow Appalachia

Content or Curriculum: Educational programs on gardening, preservation methods, animal husbandry and forage management

Date: As needed throughout the year

Inputs: UK Publications, Agent, and Experienced Clay County Producers


Audience: Youth and Adults

Activity: Forestry /Environmental Camp

Content or Curriculum: 4-H Curriculum

Date: Fall

Inputs: Volunteers, Location, 4-H Curriculum, ANR Agent, 4-H Agent


Audience: Youth

Activity: Windowsill Gardening

Content or Curriculum: 4-H Publication

Date: Annually

Inputs: 4-H Pub, Facilities, Volunteers, Students, Materials, 4-H Agent, ANR Agent


Audience: Clay County Beef Producers

Activity: Beef Quality Assurance

Content or Curriculum: Video

Date: As needed

Inputs: Agent, Beef Quality Assurance Material


Audience: Clay County Farmers, landowners and citizens

Activity: Educational programs, demonstrations, field days, video conferencing/webinars, media, farm visits, newsletters, networking events with producers and wholesale/retail buyers (including schools)

Content or Curriculum: UK research material, expertise of specialists/agent

Date: 2017-2018

Inputs: Agent, specialists


Audience: Clay County Livestock and Hay Producers

Activity: Native Warm Season Grass Demonstration

Content or Curriculum: Field Planting

Date: 2017-2018 Season

Inputs: NRCS, Agent, Producer


Audience: Clay County Beef Producers

Activity: East Kentucky Integrated Reproductive Management Program

Content or Curriculum: Conduct on-farm demonstrations

Date: 2017-2018

Inputs: UK Specialists, Agents, Producers





Success Stories

Clay County Community Farmers’ Market Partnerships

Author: Jeffrey Casada

Major Program: Farmer's Markets

~~The Clay County Community Farmer’s Market is truly an example of partnerships.  The Clay County Extension Council and the Clay County Agricultural Advisory Council partnered with the City of Manchester to start a farmer’s market at the current site.  This past season the market outgrew its location and is now looking to partner with another community organization for a site to sell on and build a pavilion.  Partnerships with those that administer WIC has helped the m

Full Story

Planning for Profit

Author: Jeffrey Casada

Major Program: Farm Management

A local cattleman identified the need for more training in financial planning and budgeting. As a result, ANR Agents from Jackson, Laurel and Clay Counties collaboratively planned, resourced and executed a three part series on legacy and asset management in the first quarter of 2018.  The three programs were Planning for the Next Generation of Landowners, Can I Afford This, and Minimizing Tax Burden/Maximizing Tax Benefits. The Agents leveraged local experts to speak to clients on the

Full Story

County Agriculture Investment Program

Author: Jeffrey Casada

Major Program: Sustainable Agriculture

House Bill 611 and the implementation of the Master Tobacco Settlement Agreement has allocated nearly $2.4 million over a 17 year period for use in the re-structuring of Clay County Agriculture to alleviate financial problems caused by dependency on tobacco income.  Access to capital is always among the top barriers preventing producers from venturing into new enterprises.  The Clay County Agriculture Development Council has been instrumental in assisting producer’s transition si

Full Story
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