Tourism; Farmer's Market; Economic Development; Ag Diversification; AgritourismPlan of Work

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Ohio County CES

Title:
Tourism; Farmer's Market; Economic Development; Ag Diversification; Agritourism
MAP:
Empowering Local Citizens
Agents Involved:
Greg Comer, ANR Agent; Gary Druin, 4-H Agent
MAJOR PROGRAM 1:
Farmer's Markets
MAJOR PROGRAM 2:
Agritourism Planning
MAJOR PROGRAM 3:
Trail Design
MAJOR PROGRAM 4:
Economic Development
Situation:

Assisting farm families and small businesses to remain economically viable and providing more entertainment/ tourism opportunities have been identified as major needs for Ohio County. Changes in Kentucky’s agricultural structure, have lead producers to alternative enterprises and increased interest in diversification. Ohio County has seen a gradual increase in tourism expenditures, in recent years, with over $11 million spent in the county in 2014. The county is strategically situated to take advantage of tourism opportunities, being located at the intersection of the Ford and Natcher Parkways, with the Natcher Pkwy to be reclassified as an I-65 spur, within the next 5 years. It also has major river ways, in the Green River, as the southern-most border and Rough River travelling thru the middle of the county. The Ohio County Trail Town Taskforce is currently promoting outdoor activities, such as hiking, cycling, ATV, horseback riding, kayaking, and canoeing, to increase both recreational and tourism opportunities. Ohio County Extension is aggressively partnering with the Ohio County Chamber of Commerce, OC Trail Town Taskforce and other community organizations to enhance the economic situation in our communities.

Long-Term Outcomes:

•Youth/adults will utilize the skills gained through education and involvement in Extension entrepreneurial programs to contribute to their communities by starting a local business or improve marketing strategies of existing businesses

•Agriculture diversification and agri-tourism increases contribution to the local economic viability of local communities and county

•Recreational and tourism opportunities contribute to the improved health and economic capability of the local citizens, communities and county

•Development of new businesses/ activities related to trail town

Intermediate Outcomes:

•Youth/ adults practice entrepreneurial skills to promote local products/ services

•Unique agri-tourism and recreational opportunities of the county are supported by communities and the county

•Identify and provide technical and market development support for start-up venues

•Utilize existing trails and develop new access points on the river for water sports

Initial Outcomes:

•Youth will gain entrepreneurial skills that will allow them to market products/ services at the local Farmer’s Market/ other venues

•Local citizens become aware of the potential for Agriculture diversification and Agri-tourism development and the impact it can have on their community

•Increase awareness of recreational trails and events held

•Increase appreciation of the Trial Town Taskforce efforts and goals

•Promote existing trails and events

Evaluation:


Evaluation for OC Healthy

Outcome: Decrease the percentage of people with pre-diabetes  

Indicator: Pre & Post A1C levels of participants

Method: Track A1C levels, Food Log, Physical Fitness & Weight of participants 

Timeline: Year-round

Learning Opportunities:

Audience: Youth

Project or Activity: Youth Entrepreneurship

Content or Curriculum: Be the Entrepreneur

Inputs: Youth, Extension Staff, Community Leaders, Farmer’s Market, KDA

Date: 2020


Audience:  4-H Teen Club

Project or Activity: Youth Entrepreneurship

Content or Curriculum: Be the Entrepreneur

Inputs: Youth, Extension Staff, Community Leaders

Date: Year-round


Audience: Local youth and families

Project or Activity: Learning to paddle

Content or Curriculum: Paddling Lessons

Inputs: Trail Town Taskforce, Extension Staff, OC Wellness Center

Date: Yearly


Audience: Perdue Associates and General Public/ Families

Project or Activity: OC Heathly

Content or Curriculum: Diabetes Prevention Program/ Plate-It-Up

Inputs: Extension Staff, Perdue, OC Monitor, OC Health Coalition, Farmer’s Market, FWC, Trail Town, Green River District Health Dept., Ohio County Hospital, 

Date: Year-round


Audience: General Public

Project or Activity: Recipes at Farmers Market

Content or Curriculum: Ky Proud & Plate It Up Recipes

Inputs: Ag Agent & FCS Staff Assistant

Date: During Market season



Success Stories

Children’s Farmer’s Market Day

Author: Gregory Comer

Major Program: Farmer's Markets

      The poor health & wellness of youth in Kentucky, is a growing epidemic. According to the Center for Disease Control and Prevention, Kentucky’s youth have the fifth highest obesity rate in the U.S. Children who are obese, are more likely to be obese as adults, thus, they are at increased risk for heart disease, Type 2 diabetes, stroke, cancer and osteoarthristis.      To combat this problem, the Ohio County Cooperative Extension Service, Ohio County H

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