Management and MarketingPlan of Work

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Taylor County CES

Title:
Management and Marketing
MAP:
Enhancing Livestock and Crop Profitability
Agents Involved:
Pat Hardesty
MAJOR PROGRAM 1:
Beef
MAJOR PROGRAM 2:
Grain Crops
MAJOR PROGRAM 3:
Grain Crops
MAJOR PROGRAM 4:
Forages
Situation:

Agriculture producers must continue to improve management/marketing skills to remain profitable and sustain a strong agricultural economy. Beef, dairy, grains and tobacco generate approximately $29 million. With these production systems, protecting the environment is also a responsibility producers are challenged with! With guidance from the Extension Council, the Taylor County Cattlemen’s Association directors and dairy committee, educational programs are planned which highlight management/marketing skills, protecting the environment and providing local foods.


Long-Term Outcomes:

Producers will sustain profitability through enhanced management and marketing skills by the implementation of technology, marketing strategies, BMP’s and management of expenses.


Intermediate Outcomes:

Producers will enhance profitability through the adoption of best management practices and marketing skills while controlling costs.


Initial Outcomes:

Producers will gain knowledge of how new technology improved practices and marketing strategies will enhance profitability.


Evaluation:

Initial Outcome: Producers shall begin to enhance profitability through gained knowledge of improved management and marketing skills

Indicator: Producers are motivated to adopt best management of production and marketing.

Method: Surveys, Observation

Timeline: Throughout the year


Intermediate Outcome: Producers adopt recommended practices that were learned through educational programs.

Indicator: Producers will implement management practices

Method: Surveys, Observation

Timeline: Throughout the year


Long-term Outcome: Producers will improve profitability through enhanced management and marketing skills and adoption of new technology.

Indicator: Profitability is enhanced by using technology, enhanced management and marketing

Method: Ag. statistics, savings, observation

Timeline: Throughout the year

Learning Opportunities:

Audience: Tobacco Producers

Project or Activity: Tri-County Tobacco Meeting

Content or Curriculum: Float Bed Management, Fertility, GAP Training

Inputs: Specialists, Agents, Publications

Date: February 2020, 2021


Audience: Dairy Producers

Project or Activity: Tri-County Dairy Shortcourse

Content or Curriculum: Nutrition, Calf Barns, Dry Cow Management

Inputs: Specialists, Agents, Publications

Date: February-March 2020, 2021


Audience: Grain Producers

Project or Activity: Tri-County Grain Meeting

Content or Curriculum: Persistent Weeds, Technology, Farm Bill, GPS, Ag. Apps

Inputs: Specialists, Agents, Publications

Date: December 2019, 2020


Audience: Grain Producers

Project or Activity: Variety Research Trials

Content or Curriculum: Variety Selection

Inputs: Cooperator, Industry, Agents

Date: Summer 2019, 2020


Audience: Grain Producers

Project or Activity: Grain Marketing Group

Content or Curriculum: Marketing Strategies

Inputs: Specialists, Agents, Publications, Commodity Challenge

Date: Quarterly throughout the year


Audience: Beef Producers

Project or Activity: Pasture to Plate

Content or Curriculum: Feeding techniques from weaning to finish, carcass evaluation, consumer preference

Inputs: Specialists, Agents, Publications

Date: Throughout the year


Audience: Beef Producers

Project or Activity: Taylor County Cattlemen's Association Meetings

Content or Curriculum: Management and Marketing Topics

Inputs: Specialists, Agents, Publications

Date: September 2019- April 2020


Audience:  Grain Producers

Project or Activity:  State Water Hemp Control Research Plot

Content or Curriculum: Herbicide and Timing Selection

Inputs: Specialists, Agents

Date: Summer 2019


Audience: Farm Families 

Project or Activity: Farm Family Field Day

Content or Curriculum: Beef, Grain, Farm Safety, 4-H, Family & Consumer Sciences

Inputs: Specialists, Extension Staff, Host Farm, Leaders, Sponsors

Date: May 2019 - August 2019





Success Stories

Farmers' Market USDA Grant

Author: Kara Back

Major Program: Farmer's Markets

The Taylor County Farmers' Market recently received a USDA small business promotion grant to use toward the famers' market in Taylor County. In cooperation with the health department and the extension office the market is working toward a revitalization. Increasing interest within the market throughout the community by increased advertisement on radio paper and social media. While also, providing opportunities for vendors to utilize free advertisement, resources provided by the market, e

Full Story

Waterhemp Research Plot

Author: Patrick Hardesty

Major Program: Grain Crops

After the introduction of glyphosate in the mid 1970’s, it was primarily used as a burndown herbicide in corn and soybeans.  Since the introduction of Roundup Ready crops in 1996, glyphosate has been used widely for burndown and in-crop weed control with the increase in use and many dropping pre-emerge herbicides from their weed control program weeds have become resistant.  Two weeds, palmer amaranth and waterhemp, were identified as resistant in 2005.   These pigweeds are v

Full Story

Drone Application of Corn Fungicide Research Trial

Author: Patrick Hardesty

Major Program: Grain Crops

Taylor County ranks 35th in the state for grain production with approximately 13,500 acres of corn harvested for grain.  Approximately 6,000 acres have fungicides applied by helicopter.In cooperation with the Adair County Extension Office and U.K Plant Pathologist, a fungicide efficiency trial was conducted using a drone for application.Using water sensitive strips to test for coverage, it appeared to have better coverage than helicopters.  The fungicide application by the drone improv

Full Story

Beef Production

Author: Patrick Hardesty

Major Program: Beef

With approximately 12,000 beef cows, beef cattle income ranks second in the county. To improve profits and sustainability, beef educational meetings were conducted in cooperation with the Taylor County Cattlemen’s Association. These included Artificial Insemination and Sexed Semen; Fall Seeding Alternatives; Fall Feeding Strategies; Minerals, Protein Tubs and Ytex Fly Tags; and Animal Disease Traceability.To promote the beef industry in Taylor County, the Association also cooked at several

Full Story
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