Marketing of ExtensionPlan of Work

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Calloway County CES

Title:
Marketing of Extension
MAP:
Leadership Development
Agents Involved:
G. Harper, M. Chadwick and FCS agent
MAJOR PROGRAM 1:
Farmer's Markets
MAJOR PROGRAM 2:
Plate It Up! Kentucky Proud
MAJOR PROGRAM 3:
Local Food System Development and Mapping
MAJOR PROGRAM 4:
4-H Youth Development Programming
Situation:

FCS nutrition education programs help families gain access to food and stretch food dollars; communities to decrease

hunger; and local food assistance programs to educate recipients on healthy and safe food preparation methods. Extension Agents are

pivotal in training consumers and producers to maximize local access to food products from farm to table.


It is a crucial time in the life of the Calloway County Extension Service and the UK Cooperative Extension Service. Marketing of resources and materials available through the Extension Service is vital to the growth and expansion of our community.

Long-Term Outcomes:

Increase agent and

consumer access to

recipes that feature

healthy choices focused

on Kentucky grown

produce.

Increase per person

average fruit and vegetable

consumption by one or more

servings per day

Increase food management

skills, improve nutrition

Improve food habits

Intermediate Outcomes:

Test recipes and

complete product

development for

minimum of 10 new

recipes per year

Increase agent and

consumer access to

recipes that feature

healthy choices focused

on Kentucky grown

produce.

Increase per person

average fruit and vegetable

consumption by one or more

servings per day

Increase food management

skills, improve nutrition

Improve food habits

preparation skills, food

management skills, food

safety and nutrition

habits

Assumptions

Kentucky adult obesity ranks among the 10 highest in US.

Kentucky adults rank among the 10 highest for poor consumption of fruits

and vegetables.

Locally grown produce can provide an important access point for fresh

fruits and vegetables for a healthy diet.

External Factors

Kentucky Department of Agriculture, Governor’s Office of Agriculture Policy,

and other partners promote consumer purchase of locally grown Specialty

crops.

Marketing efforts and partnerships across the nation are in place to promote

increased fruit and vegetable consumption for a healthy diet.

Increase purchase of

locally grown fruits and

vegetables.

Increase consumption

of locally grown fruits

and vegetables

Initial Outcomes:

Develop a database of

potential recipes

featuring local specialty

crops for testing and

development.


Conduct educational

programs,

demonstrations,

distribute samples and

educational materials

Evaluation:

Kentucky adult obesity ranks among the 10 highest in US.

Kentucky adults rank among the 10 highest for poor consumption of fruits

and vegetables.

Locally grown produce can provide an important access point for fresh

fruits and vegetables for a healthy diet.

Kentucky Department of Agriculture, Governor’s Office of Agriculture Policy,

and other partners promote consumer purchase of locally grown Specialty

crops.

Marketing efforts and partnerships across the nation are in place to promote

increased fruit and vegetable consumption for a healthy diet.

Increase awareness of the services and opportunities to learn at the UK Cooperative Extension Service through activities monthly at the Farmer's Market on Court Square.


Initial Outcome:

Indicator:

Method:

Timeline:


Intermediate Outcome:

Indicator:

Method:

Timeline:


Long-term Outcome:

Indicator:

Method:

Timeline:

Learning Opportunities:

Solicitation of recipes, recipe testing and menu development for

local fruits and vegetables


Conduct educational programs, demonstrations, distribute samples and educational materials

Extension Agents

Nutrition and Food

Sciences Students

and Faculty

Nutrition Education

Program State Staff

FCS Extension

agents

Program assistants

Local media

Farmer’s Markets

KDA

Volunteers

Community Partners

Schools

Local business

FCS Extension

agents

Program assistants

Inputs Outputs

Activities Participation

Outcomes

Short Medium Long

Evaluate knowledge

gained and

behavior changes of

Kentucky Plate it Up

Kentucky Proud

participants.

Distribute educational

materials and conduct

programs related to

teach objectives of

program

Development of recipe

cards, demonstration

plans, and media

scripts for local fruits



Success Stories

Extension Open House

Author: Matthew Chadwick

Major Program: Community Engagement

Extension Open House

Extension Open HouseIn the fall of 2018, our board set a goal of having a spring opening for our new Extension campus. We took that idea to our CEC in hopes of forming a committee to assist with the opening. We assembled a team to help with day of activities utilizing our CEC. From there, we approached all of our active volunteer groups to gauge interest in setting up an educational booths. Due to overwhelming interest, we decided to convert our “Ribbon Cutting” to an “Open Hou

Full Story

New Extension Campus

Author: Matthew Chadwick

Major Program: Community Engagement

New Extension Campus

New Extension Campus The Calloway County Extension Board acquired a new facility to house the Calloway County Extension service in the winter of 2017. We have assisted them in remodeling several key buildings on the property to make them functional for educational and office activities. In February we officially moved to the new Calloway County Extension Campus. The campus has 6 newly renovated “Cabins” that our clubs and group are using for their regularly scheduled meetings.

Full Story

Extension Open House

Author: Kelly Mackey

Major Program: Community Engagement

Extension Open House

In the fall of 2018, our board set a goal of having a spring opening for our new Extension campus. We took that idea to our CEC in hopes of forming a committee to assist with the opening. We assembled a team to help with day of activities utilizing our CEC. From there, we approached all of our active volunteer groups to gauge interest in setting up an educational booths. Due to overwhelming interest, we decided to convert our “Ribbon Cutting” to an “Open House” style even

Full Story

New Extension Campus

Author: Kelly Mackey

Major Program: Community Engagement

New Extension Campus

The Calloway County Extension Board acquired a new facility to house the Calloway County Extension service in the winter of 2017. We have assisted them in remodeling several key buildings on the property to make them functional for educational and office activities. In February we officially  moved to the new Calloway County Extension Campus. The campus has 6 newly renovated “Cabins” that our clubs and group are using for their regularly scheduled meetings. Our groups are assign

Full Story
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